Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue,” per a study by Advertiser Perceptions. In addition, 50% of advertisers said online fraud will significantly affect their mobile ad spending, per the […]
MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore. ‘Unmute Daniel’ is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who […]
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions. The up-and-coming restaurant chain, framed by some as one of the hottest in the US, […]
Amazon has rolled out a new set of tools called Alexa Skill Blueprints, which lets users create custom responses for the smart assistant. The e-commerce giant is providing users with a set of simple templates that help in creating personalised experiences for Alexa within minutes by simply filling in the blanks. The Alexa skills a […]
Netflix is taking a page from social networks with a new feature that will let users watch TV and movie previews in vertical-video orientation on their mobile phones. The 30-second mobile previews are presented in a slideshow format with circular thumbnails, very much like the presentation of Snapchat and Instagram Stories. As with the popular […]
With pop-up enterprises now employing more than 26,000 people in the UK and contributing in excess of £2.3 billion to the economy, leading tech firm SimpliWiFi says that businesses could boost their profits with the addition of WiFi. In the last few years, SimpliWiFi has worked with a number of pop-up stalls, restaurants and bars […]
Vacherin, a specialist London contract caterer, has launched an app, in conjunction with end-to-end food management software specialist, Kafoodle. The app has been designed to reflect Vacherin’s clients branding, making it bespoke to their foodservice sites, and also hosts a unique set of personalised features. Customers will benefit from being able to look at menus […]
Though adoption is growing at a rapid pace, voice-enabled technology is still nascent and not used often for buying, with the majority of purchases going toward media, entertainment and household products, according to a study by retail search marketing firm NetElixir. Of the 1,000 U.S. adults surveyed, a majority use voice assistants to search for […]
This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer’s latest forecast. Adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, up 11.1% over last year, accounting for 41.6% of their daily media […]
BBDO Bangkok has partnered with Samsung to create Predict To Prevent – a predictive text function that recommends the right mix of words to use when texting with someone who is suffering from depression. The creative inspiration behind the work, says Samsung is that “Conversation can be the tipping point in the outcome of […]