People that use their phone or tablet while watching TV are more likely to follow up on a TV advert, contrary to what is believed within advertising circles. Viewers using a device while watching TV are 75 per cent more likely to actually follow up on an ad, according to research from MediaCom and ViewersLogic. […]
Snapchat viewers are seeing a new type of ad—ones they have to watch. On Monday, the first forced-view ads, meaning they can’t be skipped, started popping up on the app, promoting movies like “Deadpool” and “Adrift” and products such as Samsung’s Galaxy S9 and Snapple. After basing its initial ad business on an entirely voluntary […]
From the looks of things, free two-hour shipping is but one of many, many Whole Foods perks Amazon is giving Prime members — something subscribers deserve, considering Prime’s 20 percent price increase. The e-commerce giant has just announced two new benefits for its subscribers: an additional 10 percent discount off sale items and deep discounts […]
GumGum, an artificial intelligence company with deep expertise in computer vision, has launched a new partnership with French online marketing group AdUX, in order to expand its European offering in markets including France, Belgium, Italy and Spain. The partnership will give global advertisers access to GumGum’s image recognition and semantic analysis technology across these new […]
Despite recent strong revenue growth, Virgin Mobile’s mobile subscriptions are expected to fall slightly over the next five years, according to GlobalData, a leading data and analytics company. Virgin Media recently reported its earnings for the quarter ending 31 March 2018, announcing strong year-on-year revenue growth of 5.2%, bringing total revenue up to £1.278 bn for […]
Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The firm is trialling a new display offering that will enable merchants using its online marketplace to retarget consumers around the web. According to Bloomberg, which […]
Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]
Spotify’s latest consumer marketing campaign, ‘Love What You Love,’ finds the streaming audio company blowing up cars, creating horror movie trailers and helping match people with the right songs in what it states is its biggest marketing campaign to date. As Spotify doubles down on its commitment to the ‘freemium’ model and to creating […]
Uber Technologies plans to deliver food by drone in San Diego as part of a wide-reaching commercial test program approved by the U.S. federal government, said Dara Khosrowshahi, the chief executive officer. Khosrowshahi said people should expect meal delivery in five to 30 minutes, depending on whether it comes from a drone or a human. […]
Teads, the inventor of outstream video and a leading global video advertising marketplace, announced results from a new global survey, “In News We Trust.” Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news. Three quarters of respondents said the rise in […]