Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, published a case study in conjunction with its customer, Kilchoman Distillery Co. Kilchoman, an award-winning producer of single-malt Scotch whisky, was announced as a Thinfilm customer in November 2017 and deployed Thinfilm’s NFC mobile marketing solution soon thereafter. A post-campaign analysis […]
San Francisco-based community interest app MrOwl has partnered with Indian cricketer Virat Kohli. Cricket has recently become one of the fastest growing sports in the US. As part of the deal, Virat will share exclusive personal content on the app. The partnership will see Kohli encourage fans to create content ’branches’ about their interests with […]
TV and movie streaming firm Roku has brought its free streaming service to the web in the US, meaning that anybody with a PC, mobile phone, or tablet can access the service. The Roku Channel was launched back in September to offer free, ad-supported movies and TV shows to Roku device owners. Now, those without […]
Apple Music is rolling out a new discovery mix called the Friends Mix, which updates every Monday. It collates 25 songs that your Apple Music friends have been listening to. The mix is appearing for some users across Apple’s platforms and does not seem to be tied to iOS 12 or any other beta software […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
Disney, Sony Pictures Entertainment, and Alibaba are amongst a group of investors pumping $1bn into a mobile-focused streaming service led by former Hewlett Packard Enterprise CEO Meg Whitman and ex-Walt Disney Studios chairman Jeffrey Katzenberg. WndrCo, a holding company co-founded by Katzenberg, announced that it had secured the seed-funding round for what is currently being […]
Pinterest announced in May that it was testing promoted video at max width with brands including Kohl’s, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company revealed Tuesday that the format is now available to all advertisers. Product marketing manager Nancy Jeng announced in a blog post that promoted video at max width is now available via Pinterest Ads […]
Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]
Facebook has made several updates in a bid to make it easier for people to connect with small businesses on the social network, including overhauling pages on mobile and expanding the jobs tool, among other changes. With an update to pages, Facebook intends to make it easier for people to interact with local businesses and […]
Indian ride-hailing firm Ola announced it plans to launch services in the United Kingdom in 2018, months after it expanded its operations in Australia, in an ongoing turf war with US rival Uber Technologies. Ola, backed by Japan’s Softbank Group, has obtained licences to begin operations in South Wales in September, as well as Greater […]