Easy Visual has launched Banners App – a mobile application that shows targeted banners ads to users when they unlock their smartphones. Recent Boston Consulting Group research indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising […]
Facebook is rolling out ads globally within its ephemeral Stories service, with Deliveroo, Pure Gym, TransferWise and KFC among the first brands to invest in the format. Facebook has been testing ads in Stories since April – which lets people upload pictures and videos that disappear within 24-hours. According to Facebook, some 300 million people tune into Facebook […]
Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, announced the release of Firstly Mobile. Firstly Mobile, the company’s latest next-gen content discovery platform, creates a smarter smartphone experience for consumers, a safer brand experience for advertisers and a bigger revenue opportunity for carriers and OEMs. Firstly Mobile consists of the […]
Mobolize has expanded into Europe, growing its operations across the Atlantic to introduce its patented, on-device data management software to mobile network providers. As part of this expansion, Mobolize is unveiling Mobolize Bond, a new on-device software product. Mobolize Bond increases mobile device performance by seamlessly and intelligently managing, or bonding, a smooth handoff between […]
Snap has announced that it is testing a new visual search tool for its app that will enable users to check Amazon for products and shop for items directly from the app. The functionality, which the firm is rolling out “slowly”, transforms Snapchat’s camera into a visual search service, with the app able to recognise both […]
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published on September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. […]
Grohe, one of the world’s leading providers of sanitary fittings, has announced the launch of its app-controlled water security system – Smart Home – that offers all-round protection against water damage. Smart Home helps to make everyday life more comfortable by relieving the homeowner of many control and monitoring tasks, said a statement from Grohe. […]
M&C Saatchi Mobile have officially announced they are repositioning. The company will now be known globally as M&C Saatchi Performance. M&C Saatchi Performance is a natural evolution for the agency. M&C Saatchi Mobile launched in 2006, prior to the smartphone revolution, where they were at the forefront of the rise in mobile, winning more than […]
A fashion app has launched offering women access to advice from personal stylists at any time and day of the week. Enty, founded by entrepreneur Sophia Matveeva, enables users to get professional advice from more than 140 global fashion professionals Through artificial intelligence, the app is able to learn user tastes and global trends. The fashion […]
Thirty-nine percent of smartphone users in the UK – the equivalent of 17 million people – believe they use their smartphone too much, according to the latest research from Deloitte. Generation Z smartphone users (16-24 years-old) are particularly concerned about their usage habits, with 61% (4.3m young people) believing they use their device too much. Deloitte’s […]