PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a new educational white paper that sheds light on the the various elements that affect inventory quality, “Understanding Inventory Quality: Thinking Beyond Bots.” This report provides in-depth insights from the evolving definition of inventory quality and what buyers and publishers should be […]
Marks & Spencer (M&S) has launched a checkout-free mobile payment service to speed up the buying experience in a small number of its stores. ‘Mobile, Pay, Go’ is a feature within the M&S iPhone app which enables customers to scan products as they go and then pay from their device using Apple Pay or a […]
Mobiquity Networks, a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising and wholly owned subsidiary of Mobiquity Technologies announced a platform partnership with Respario. Respario Digital Advertising Group is a full-service solution provider of digital out of home experiences. Since 2005, Respario has assembled a portfolio of strategic tools and resources that […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, today announced that customer Slikhaar, the innovative men’s hair care leader and digital disruptor, will launch interactive personal care products in the fourth quarter of 2018. Slikhaar will use Thinfilm’s NFC mobile marketing solution to connect directly with consumers via smartphone, […]
Europe’s leading mobile phone recycling and ‘re-commerce’ company, Redeem, has announced a brand-new industry-leading offering for its UK business, Envirofone. Alongside its core smartphone recycling service, Envirofone will now enable customers to buy a whole range of products, including tablets, wearables, SIM cards and phone insurance, as well as giving them the ability to purchase […]
easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]
Google is continuing to add to the number of tools it offers to travellers in a bid to be at the centre of all aspects of the trips that people make. Now, when people search for travel destinations on Google, the search engine will surface things to do in the destination, day plans, or travel […]
Tencent has announced its first restructure in six years as the company faces increasing pressure from falling share prices and Chinese regulation. The internet giant will consolidate its business units combining online and mobile internet into one unit and will launch a new division to focus on business services such as cloud computing. The announcement, […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]