Mobile ad tech firm TabMo now gives advertisers the ability to run campaigns that display complementary messages to audiences across advertising channels. Through the company’s Hawk DSP, advertisers are able to amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening […]
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from […]
Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display for the first time in the second half of 2018. UK desktop display ads meeting the minimum viewability standards rose 8.2 per cent from H1 2018 to 69.1 per cent in H2 2018. Meanwhile, 62.4 per cent of UK mobile […]
Natterbox, a leading provider of global voice cloud services, has announced the addition of a new Mindful AI capability designed to address and soothe the frayed nerves of customers dealing with stressful phone calls whilst using its telephony platform. The new Mindful AI service can detect when a customer starts to get angry or stressed, […]
A home heating organisation has created a novel dating app which romantically matches people based on their central heating preferences. The new app, HeatMatch has been launched following the results of a survey which found that half of Brits (49%) have argued with family members over the temperature of the house. HeatMatch has been created by central heating […]
You’re browsing on eBay and you see a pair of shoes that catches your eye. You like them, but you want to explore your options. Now it’s easy to discover more of what you like with a tap. eBay’s latest feature lets you use words and pictures in a new way to shop, discover and […]
Moolah Mobile, the direct-to-consumer ad network, and SurgePhone Wireless, a wholly-owned subsidiary of Surge Holdings Inc, announced their partnership to launch the first free wireless service for low-income communities. The service, which is available today, will provide free talk, text and data to an estimated a million users in select U.S. states over the duration […]
Popular short-form video app TikTok has made updates to its online wellbeing features, giving users more control over managing screen time and filtering content. Users now have more options when it comes to how much time they spend on the app. They can select whether they want to be limited to 40, 60, 90, or 120 minutes on the […]
Immotion Group, the UK-based immersive virtual reality (VR) ‘Out of Home’ entertainment business, is pleased to announce the release of its new live-action VR experience, Swimming with Humpbacks. This world-first experience provides a rare glimpse and insight into one of the most mysterious creatures on the planet, the giant Humpback whale. The breath-taking short […]
The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during 2018. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 42% YoY. The analysis was […]