The Samsung Blind Cap, a swim cap that vibrates when swimmers get close to the wall to let them know that they need to turn, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. Ever since blind swimming became a Paralympic sport over 50 years ago, coaches have been […]
The Straight Outta Compton mobile app, which allows users to modify the Straight Outta Compton Logo to fit their own hometown, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. To promote Universal Pictures‘ film about Dr. Dre’s life, Beats by Dre partnered with R/GA Hustle of Los Angeles […]
The nonprofit organization, MACMA, won a mobile gold award at the 2016 Cannes Lions International Festival of Creativity, for its innovative campaign to help women learn how to examine themselves for breast cancer. With the help from David Buenos Aires in Argentina, they chose a more unconventional route. MACMA, in partnership with David Buenos Aires, […]
Mobile dating app Bumble has expanded into a professional networking platform after adding a new section called BumbleBizz. The changes incorporate the swiping system often used on dating apps such as Tinder and Bumble and will allow users interested in building business connections to see potential matches. In what appears to be a more causal […]
Mobile Payments using NFC & BLE Beacons lead the way for new marketing technologies. The possibilities of smart devices, mobile payments, wearable technology & NFC are beginning to take a grip in consumer trends and forecasts. The figures can’t be denied. “Payments made through NFC, will witness the highest year-over-year growth rate, increasing at over […]
As the Euro 2016 comes to an end, with France setting up a date with Portugal in the Final, new data from Flurry shows 2016’s tournament has been the most mobile-centric yet. Sports app usage across the UK, Germany and France has rocketed by two thirds (65%) compared with 2015, as football fans rush to their […]
Founded in 2015 by Nexd, AdCanvas is a mobile advertising platform that enables media agencies to quickly create high quality, lightweight, interactive advertisements that incite higher click through and engagement rates. The need for efficient and engaging mobile advertising platforms is increasing as the trend towards consuming content on mobile devises develops. Previously, HTML5 was […]
Hashtags for Life, a social media campaign to help expand the Red Cross‘ donor database in Peru, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. With a population of over 30 million people, and yet only 1250 registered blood donors, Peru faced a potential catastrophe incase of emergency. […]
The New York Times in partnership with T Brand Studio, Google, GE, and Mini, won the mobile category’s Grand Prix award at the 2016 Cannes Lions International Festival of Creativity for its integration of virtual reality smart phone technology and Google cardboard headsets to provide its readers with an unprecedented virtual reality experience. NYT has […]
At the 2016 Cannes Lions International Festival of Creativity, the Swedish Tourist Association along with creative agency INGO Stockholm, won a gold award in the mobile category for their creation of The Swedish Number, which allows people from other countries to call any Swede who has downloaded the Swedish Number App. In 1766, Sweden was the first country […]