Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare. The move sees аdsquare’s technology integrated with mobile platform Hawk, which was developed by TabMo as the first creative demand side platform (DSP) for mobile. This enables programmatic ad buyers and advertisers that work with TabMo to access targeted […]
[KGVID]http://www.marcomm.news/wp-content/uploads/2017/01/LaunchVideo_SecuretheBag.mp4[/KGVID] Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to […]
In some cities a ride in a taxi can take some time and Malaysian cities like Kuala Lumpur are no exception. Where in places like London and New York, traditional taxis have long included screens in the vehicle, the increased use of services like Uber means these are a diminishing opportunity. Until now. Rodeo, a […]
Uber has introduced a new feature that syncs with your calendar to easily add the addresses of any meetings or appointments as an intended destination on the its app. The Calendar Shortcuts feature will provide the user with a ‘shortcut’ to the address, at the bottom of the screen, when opening the Uber app. The […]
Digital transformation — the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs. That’s the key takeaway from expert analysts in a new eBook sponsored by CodeBroker, a developer of mobile marketing technologies for retailers. Available now as a […]
Mobile advertising has become the largest part of the digital advertising pie. According to a report by InMobi, mobile video advertising is taking off as there was a 200% growth in video ad consumption. As a result, in 2016, there has been a 150% growth in mobile video ad spends. It is the fastest growing […]
Flipboard has launched in China, creating a business that has the freedom to develop technology and product separate to its core business. Flipboard China has now launched with 25 staff and is the result of a joint venture with Chinese advertising group BlueFocus, who will help the business establish deals with local partners and brands. Mike […]
Hotels.com has introduced new mobile concierge feature to its app. The Hotels.com Concierge, powered by Button Marketplace, connects consumers to local products and services on the day their hotel stay begins. The concierge, currently only available on iOS, leverages location data to offer customers access to services such as Uber’s transportation, Delivery.com’s on-demand food delivery, […]
WildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman, a leading global digital agency, has just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world’s most trafficked and least understood wild mammal. It is estimated that over 1 million […]
On January 9, Tencent’s messaging app WeChat launched its new “miniprogram” feature, called Xioachengxu in Chinese. The service, built on the open HTML5 standard, allows WeChat’s 768 million users to access miniprograms instantaneously, without having to leave WeChat to navigate to an app store, download or install anything. Here’s how a miniprogram might work. A […]