With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers. Tech Crunch released numbers which reported a record $771 million in revenue from mobile customers over Thanksgiving. But while businesses scramble to make their businesses more mobile-friendly, they also have to figure out whether they will stick with […]
Independent app developer Pocket App, is delighted to announce the launch of a new sales tool application designed for Jewson, one of the UK’s leading supplier of sustainable timber and building materials. Already live and in use, the new mobile app will transform the service provided by Jewson’s sales teams across the UK. For both […]
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. The report also found that the rate of growth for unique mobile users increased by more than half compared to last […]
Global data-as-a-service solution Oracle Data Cloud has teamed with Mobilewalla, a Singapore-based mobile consumer intelligence platform, to launch a mobile targeting solution for marketers in 13 Asia Pacific (APAC) region. As part of the partnership, Mobilewalla’s Audience APAC product has been made available through Oracle’s BlueKai Marketplace – ‘offering more than 1,200 segments covering 400m […]
Location-based advertising company Retale has acquired Out of Milk, the most popular shopping list app in North America on the Android platform, with close to 10m downloads. Retale, a Bonial.com company, is the leading US location-based mobile and digital company that conveniently connects shoppers with their favourite retailers and brands locally and essentially serves as […]
Chinese online retail sales via a mobile phone are expected to reach $1 trillion in 2020, according to new data from Forrester. As the world’s largest online retail market, China is expected to be the first market to reach this milestone driven by its saturated smartphone market and the explosion in mobile commerce. Chinese consumers […]
YouTube Go, an offline first Android app designed from scratch to reduce data usage and work with low or no connectivity, has launched following its initial announcement last September. The app lets the user choose, on a preview screen, whether they would like to stream their selected videos immediately in either basic quality or standard […]
Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on Android devices a higher return on investment (ROI) compared with Google AdWords, according to a study released on February 7. San Francisco-based Singular, which focuses on mobile analytics, published the study — The Mobile […]
DelPlaya Media, a leading monetization platform for premium publishers, announced the release of the Rincon Private Market, the company’s innovative, new In-App and mobile web video and banner ad marketplace for select demand partners, including advertising agencies and their trading desks. DelPlaya launches the Rincon Private Market following nearly two years of research and development […]
AOL UK and Weve, O2’s mobile marketing and commerce services provider, have joined forces to help advertisers target and reach customers more effectively. Using mobile ad exchange Axonix’s technology, Weve Insights will be integrated into AOL’s media properties and the One by AOL programmatic platform. This will allow AOL’s, advertisers’ and Axonix’s first-party data to […]