Fast food chain McDonald’s has been slow to embrace mobile ordering but from March 2017, the burger specialists will begin testing its own app in the US in order to iron out the type of kinks experienced by the likes of Starbucks. Digital ordering is the holy grail of restaurant chains but few have mastered the technology […]
The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud – as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide of Ad Fraud’ report was […]
Mobivity Holdings Corp., the provider of SmartSuite, an award-winning mobile marketing and customer engagement platform, announced they are joining a new early access program for RCS (Rich Communications Services) business messaging from Google. The new program, designed for brand marketers, will help businesses upgrade their mobile messaging from SMS to RCS, delivering more detailed and […]
Music streaming service Pandora has introduced its first ever on-demand service, as it finally provides an answer to the services offered by the likes of Spotify, Apple and Amazon. The new Pandora Premium service will cost $9.99 (£8.23) a month and enable users to experience Pandora’s radio service, while also being able to search for […]
ID TECH, one of the leaders in payment-peripheral technology, and Worldnet, a leading provider of enterprise grade Omni-channel Payment solutions, combine to provide EMV chip-card acceptance to cloud-based merchants, unattended kiosk manufacturers, retailers, and mobile merchants have received EMV certification through First Data. The certification using the GoChip EMV SDK encompasses all the ID TECH’s products […]
Telefónica’s programmatic trading platform, Axonix, has acquired British mobile geolocation data startup Statiq. The investment has been driven by Axonix’s scale and diversification strategy and will give the Spanish telecoms company a wealth of data to better target consumers. Statiq launched in 2013 and has built a portfolio of partners ranging from demand side platforms […]
Daimler-owned taxi app MyTaxi has launched in London following its merger with Hailo, a British taxi app, in July 2016. The launch enables passengers in the London to order licensed through the MyTaxi app – allowing existing Hailo users to switch from one app to the other via a personalised link, without the need to […]
Ansible, a mobile marketing and technology agency under IPG Mediabrands, has been launched in Philippines, its fifth office in the APAC region. The agency has 23 offices in 15 countries globally. As a specialist agency, Ansible offers strategy, media planning and buying, marketing and analytics besides UX, creative, technology, development and enterprise solutions. Its MiBeacons […]
The read-it-later app Pocket launched an iMessage app extension today for users to share their favourite stories without leaving messaging app for iPhones. Nothing fancy, but if you use Pocket and share stories you’ll appreciate this new feature. Pocket announced the news on March 9 in a blog post. To get Pocket for iMessage you can […]
E-commerce site Alibaba took 40.3 percent of all money brands spent on mobile advertising in China in 2016, equivalent to $11 billion, according to new figures. Search engine Baidu received almost 20 percent of mobile ad spend last year ($5.5 billion), while social network Tencent got 11.6 percent ($3.2 billion), according to online reports from […]