Digital ad spend in the UK increased by 17% in 2016 to reach £10.3bn – the fastest growth rate in the industry in nine years. The reason attributed to this? Mobile. As we become a constantly connected society, mobile is becoming consumers’ default and often primary, gateway to the internet. According to the Internet Advertising […]
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. xAd worked with media buying agencies Vizeum and Amplifi to develop and deliver engaging content to 18-34 year olds living in the city, inspiring them to seek out their own ‘Urban […]
To launch the Samsung S7 during the Rio Olympic Games, Samsung brought the Olympic spirit to its stores and developed a special stand to display its products. In addition, it was a chance for the public to receive posters of images that had been photographed using the smartphone as gifts. This action was created by […]
Location-based notifications can make the difference between a successful, engaging app and one that is soon uninstalled, with 84 per cent of millennials more likely to take action when notifications are tailored to their current location, according to a new whitepaper from Tune. Location data is just one of the crucial tools needed to optimise how […]
Microsoft has unveiled a new AI chatbot, designed specifically for the youth population of India. The AI bot is named as Ruuh and is an aimed to provide entertainment only. The chatbot made its debut on February 7, 2017. On its Facebook page, Ruuh is introduced by: “Hey, I’m Ruuh, a desi (Indian) AI who […]
The time has come: for the first time, mobile (49.7 percent) has globally overtaken desktop traffic (45.2 percent). (Mobile traffic mainly refers to smartphones, since the traffic with tablets is just 5 percent.) In Germany, the situation looks somewhat different: desktop traffic (62.8 percent) still dominates in use and mobile here is “only” at about […]
11th April 2017 sees the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the Gorillaz App, which is available on both Android and iOS, will allow fans to immerse themselves in […]
There has always been something that gets in the way of our relationship with technology: the keyboard, the mouse, the screen. We’re now ready for the most natural and intuitive form of interaction —the voice. It’s time for humanity and technology to Speak Easy. Speak Easy is a trends and insight report, carried out in […]
comScore announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials (vCE), its flagship campaign measurement offering. Reporting for US campaigns will soon include measurement of Twitter ads that run on mobile devices. Reporting will also be available for Spain, Canada and UK […]
Over 5o% of Londoners consider the capital a lovely place to live. Only 7% of the capital’s dwellers strongly agree that the city is a good place to make friends. Out of the 18 cities polled by Tapestry Research and Time Out Magazine, London came out the loneliest. 29% of the people in London have met […]