A new report from the IoT market research firm Berg Insight estimates that the global number of cellular IoT subscribers increased by 56% during 2017 to reach 647.5 million. The accelerating growth is expected to take the global installed base to almost 1 billion at the end of 2018.By 2022, Berg Insight now projects that […]
Go2mobi, mobile programmatic advertising platform, has announced the Go2mobi Total Control API. The API allows developers to build custom programmatic features. Add agencies, trade desks, performance marketers, and more gain access to Go2mobi’s demand side platform through an API. Whether users are looking to build streamlined workflows, or standalone DSP platforms, the Total Control API will […]
Facebook’s VR division Oculus has teamed up with Xiaomi to create a pair of standalone VR headsets with the aim of giving people more affordable access to VR. The Oculus Go, which was first announced back in October 2017, and the Mi VR Standalone were both unveiled at the Consumer Electronics Show (CES) 2018. “We […]
Under pressure to boost its slowing revenue growth and a stock price that’s been in the dumps for months, Snap is turning to China. The company is planning on an “ambitious” effort to attract advertisers from China and other Asian-Pacific countries to its Snapchat app. Snap has a goal of quickly growing sales from the […]
Keith Ta takes up the post of Head of Sales at Pocket Media, a leading mobile media agency. CEO Benjamin Pomerantz is pleased to welcome Keith to the company. His wide experience as a digital entrepreneur will be invaluable to the global growth of Pocket Media’s sales departments for App Installs (CPI) and Mobile Entertainment […]
Leading smart location company Tile, announced expansions to the Tile Platform with several new partnerships, delivering on its vision to build a world where everyone can find everything that matters. Today there are multiple innovative ways in which brands can partner with the Tile Platform to give their customers the protection and peace of mind […]
Innocent Drinks is trialing a fresh digital out-of-home (DOOH) programmatic buying method that will allow it to target audiences based on geo-location data. The UK brand is the first to use the automated trading desk technology that has been developed by its media planning agency, MediaCom. The campaign will light up DOOH screens in cities […]
What started as a spin-off project from Samsung’s experimental C-Lab arm is now a fully fledged, fully funded product that makes you look like a secret agent when you answer your phone. The smart strap from Korea-based Innomdle Lab connects to your phone via Bluetooth and allows you to listen to phone calls conducted through […]
Spanish automaker Seat has linked up with Saba, a developer of urban mobility solutions and parking management specialist, to create an app that enables users to have shopping delivered directly to their parked car. With Droppit, available on both iOS and Android, users are able to place a shopping order at a virtual supermarket and have it […]
Usage of Facebook Live reached record levels on New Year’s Eve 2016, and New Year’s Eve 2017 provided yet more evidence of how mainstream live-streaming via social networks has become. Facebook product manager Erin Connolly and engineering manager Kunal Modi announced in a Facebook Media blog post that more than 10 million people live-streamed via Facebook Live Sunday, up 47 percent from the previous […]