App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year’s Day 2018. During the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, […]
Didi Chuxing, the ride-sharing giant of China and likely the most valuable startup in the world, just bought a controlling stake in 99, a leading ride-sharing app in Brazil. According to Reuters (citing a repot in Valor Economico, a leading financial newspaper in Brazil), the deal values 99 at $1 billion. Didi already had a […]
Following an expansion of its 5G tests to multiple cities around the United States — including Minneapolis in time for Super Bowl LII — AT&T recently announced that it expects to be the first US company to launch mobile 5G services in a “dozen markets” by late 2018. The carrier said that it’s “moving fast” to […]
Mobile agency Fetch is counter-suing Uber for non-payment of invoices relating to ad placements that Uber claims were fraudulent. Uber had previously sued Fetch in September of last year in a California court, claiming it had been billed for non-existent, non-viewable or fraudulent ads, and for failing to pass rebates and commissions back to Uber. In that […]
2018 looks like it will be another big year in digital marketing for UK brands and businesses. With economic uncertainty set to continue for the foreseeable future, due to that little thing called Brexit, along with new things to contend with, such as the forthcoming GDPR roll out in May, in addition to all of […]
Adults in South Korea will spend more than one-quarter of their daily media time on a smartphone in 2018, according to eMarketer’s latest time spent with media forecast. eMarketer expects adults in South Korea will spend 2 hours, 3 minutes per day on smartphones in 2018, accounting for 28.6% of their daily media time. This […]
Audio fitness app Aaptiv has announced an Apple Watch integration. Aaptiv provides unlimited access to more than 2,500 audio-based fitness classes, programs, and challenges created by expert trainers. The app has garnered more than 200,000 paying members over the past two and a half years. Subscription to the app costs $14.99 (£11.99) a month on […]
An app has been launched to help men check themselves for testicular cancer. Launched by The Oddballs Foundation, the Oddballs Check Yourself app encourages users to check themselves via a video which will feature a different celebrity each month. The first video comes from ex-footballer Alan Shearer and includes funny dialogue, easy to follow […]
BrightLine, a market leader in advanced TV, announced that it is launching DataCast, a unified OTT data platform that for the first time will enable advertisers to target and measure across three screens: mobile, desktop and television. Designed to enhance the targeting, delivery and measurement of ads across all connected TV devices in the home, […]
Facebook is running a small test to let users post their Instagram Stories directly as a WhatsApp Status. The new feature will let users post decorated photos, videos and GIFs on WhatsApp, which will disappear after 24 hours. “An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp,” TechCrunch […]