With consumers glued to their smartphones, mobile ad budgets are soaring

With consumers glued to their smartphones, mobile ad budgets are soaring

Reading this on your smartphone? Company advertising departments will be pleasantly unsurprised. Consumers’ obsession with their smartphones meant that firms increased their mobile advertising budgets by 56 per cent year-on-year to £1.7bn in the first half of 2016. This means that 36p in every £1 spent on internet advertising now goes on phones, up from […]

How FRISO Vietnam “Spread the Love” with a project by Out There Media and Mindshare

How FRISO Vietnam “Spread the Love” with a project by Out There Media and Mindshare

Friso by Friesland Campina is a trusted brand across the world by mums and “mums-to-be”. This trust originates from years of nourishment and love to ensure the products are of utmost quality. Hence it is very important for Friso to get the right information about mums and their infants – so as to allow the […]

SITO expects location-based mobile ad market to grow to about $18 billion in 2019

SITO expects location-based mobile ad market to grow to about $18 billion in 2019

A small U.S. advertising company is making waves in the tiny but rapidly growing market for personalized mobile advertising. SITO Mobile Ltd uses location-based data to target ads to users of more than 250,000 mobile apps, including the Wall Street Journal, Pandora and Major League Baseball. SITO collects data including a device’s ID and location […]

Mobile Technology and Renault’s Launch of the Twizy Car by Havas, Mobext & Adsmovil

Mobile Technology and Renault’s Launch of the Twizy Car by Havas, Mobext & Adsmovil

The use of mobile technology was decisive in order to achieve the goals for this campaign. Teamed up together with the agency, Adsmovil developed an interactive rich media that allowed users through a game to know more about the 100% electric technology of the Renault Twizy in Colombia. They created a game in which people […]

McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

McDonald’s, Unilever and Gatorade among the first to run Snapchat API campaigns

McDonald’s, Unilever and Gatorade are among the first advertisers to purchase Snapchat ads via third parties in what appears to be a test of the app’s programmatic potential. Rather than rush to explore that potential, the mobile messaging app is carefully testing automated ads with a select number of brands. These include Gatorade and Nissan […]

Xurpas buys Art of Click for $45M

Xurpas buys Art of Click for $45M

Technology firm Xurpas Inc. is taking over a fast-growing mobile advertising network in Asia Pacific with a $45-million deal to buy 100 percent of Singapore-based technology firm Art of Click Pte. Ltd. Art of Click has created a proprietary, next generation ad optimization platform for advertisers. Its platform supports both client brands and global and […]

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis partners with Mobiclicks to bring its location advertising tech to Africa

Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]

Rise of ad-blockers shows advertising does not understand mobile, say experts

Rise of ad-blockers shows advertising does not understand mobile, say experts

Everyone hates mobile ads – even advertisers. In the midst of the advertising industry’s annual summit in New York last week, agency directors, media buyers and other ad-world professionals were up in arms about ad-blocking software expanding and improving beyond their capability to defeat it. Many admitted they have no one to blame but themselves. […]

Mobile Advertising Market to Account Revenue of US$ 269.14 Bn by 2024 Globally!

Mobile Advertising Market to Account Revenue of US$ 269.14 Bn by 2024 Globally!

According to a new market report published by Transparency Market Research entitled “Mobile Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016 – 2024,” the global mobile advertising market in terms of revenue accounted for US$ 13.05 Bn in 2014 and is forecast to expand at a CAGR of 31.3% during […]