Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced the acquisition of Tremor Video‘s demand-side platform (DSP), an industry-leading technology stack built for video optimisation and attribution, for $50 million. Tremor Video DSP will operate as an independent […]
Chinese ride-hailing company DiDi Chuxing is investing an undisclosed amount in Estonian online taxi firm Taxify to help it expand in Europe and Africa, where it has gained share in some cities against US player Uber. DiDi Chuxing will invest in and collaborate with Taxify to support the latter’s further expansion across its regional markets, […]
In what looks like a pretty decent exit for German company builder Makers, two of its incubated startups have been acquired by performance marketing platform OLAmobile. The deal, for a combined price of $10 million, sees IconPeak and its subsidiary BidderPlace join OLAmobile to help the latter increase its presence within the mobile performance marketing space. The exit represents a […]
Q1 was the busiest quarter for martech Mergers & Acquisitions (M&A) deals on record. Private equity investment in adtech grows to 15% in Q2. Results International, specialist technology advisor on M&A and fundraising to the global marketing, technology and healthcare sectors, revealed figures for adtech and martech M&A for the first half of 2017. At 217 deals, the […]
Mobile advertising firm Taptica announced on July 17, that it agreed to acquire 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company. Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is […]
Music streaming service Spotify has acquired content recommendation startup MightyTV, a service that uses Tinder-style swiping to help guide users toward TV and film choices. The terms of the deal are undisclosed but MightyTV has been shut down, as a result of the acquisition, and its team will join up with Spotify’s in New York […]
Telefónica’s programmatic trading platform, Axonix, has acquired British mobile geolocation data startup Statiq. The investment has been driven by Axonix’s scale and diversification strategy and will give the Spanish telecoms company a wealth of data to better target consumers. Statiq launched in 2013 and has built a portfolio of partners ranging from demand side platforms […]
Mozilla Corporation has completed the acquisition of Read It Later, Inc. the developers of Pocket. “Mozilla is growing, experimenting more, and doubling down on our mission to keep the internet healthy, as a global public resource that’s open and accessible to all. As our first strategic acquisition, Pocket contributes to our strategy by growing our […]
Tinder has announced that it is to acquire a social video startup called Wheel, which lets users share Snapchat-style video clips. The LA-based app was originally launched in 2015 under the name Ferris on the premise of making it easy for people to share and collaborate on mobile videos with their friends. Tinder has now […]
Location-based advertising company Retale has acquired Out of Milk, the most popular shopping list app in North America on the Android platform, with close to 10m downloads. Retale, a Bonial.com company, is the leading US location-based mobile and digital company that conveniently connects shoppers with their favourite retailers and brands locally and essentially serves as […]