Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software. Headquartered in Silicon Valley, with offices in Europe and Asia, the Stellar Loyalty Consumer Relationship Cloud helps brands drive engagement frequency, maximise revenue, and build more meaningful and profitable customer relationships with their customers. Stellar’s customers include […]
Interpublic Group (IPG) announced on July 2 that it has entered into a definitive agreement with Acxiom Corporation under which IPG will acquire the Acxiom Marketing Solutions business unit in a cash transaction valued at $2.3bn, or net $2.0bn after consideration of an acquisition-related benefit of the tax step-up. The agreement has been approved unanimously by the boards […]
AT&T’s plan to acquire AppNexus is part of the telecom provider’s broader strategy to build a media business that creates both content and sells ad space. Their wireless division reaches 159.4 million people in the U.S. and Mexico, a mass audience of people checking their phones dozens of times a day. AT&T not only has personal data […]
Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex. Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets, targeting and pricing for […]
Chinese e-commerce giant Alibaba Group Holding Ltd announced it would buy the remaining shares of Ele.me, a major platform in China’s food delivery market, as it competes with Tencent Holdings Ltd services for offline consumers. Alibaba and affiliate Ant Small & Micro Financial Services Group Co Ltd currently own approximately 43 percent of Ele.me, and the […]
Mobile telecommunications company OVO Mobile has acquired Incoming Media, a tech start-up spun out of NICTA (now Data61) for more than $13 million in order to use its technology to expand itself into an AI-driven mobile broadcasting platform. The acquisition, which has been completed in a scrip deal, will see the creation of OVOPlay as […]
Ericsson remains keen on ad tech. On February 14, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetise their subscriber data. Emodo is housed within a newly […]
Facebook is buying a software firm that specialises in authenticating government-issued identification cards, the two companies said on January 23, a step that may help the social media company learn more about the people who buy ads on its network. US lawmakers have expressed alarm at Facebook’s limited ability to know who is buying advertisements, […]
Alphabet Inc.’s Google has quietly acquired a UK startup focused on technology that turns surfaces such as phone displays into speakers. Redux developed technology that eliminates the need for small speakers in mobile phones, freeing up space for batteries or other components, the Cambridge, UK-based startup said on its now defunct website. It is unclear […]
InMobi, one of the world’s largest independent mobile advertising platform, announced the acquisition of AerServ for $90 million in cash and stock to create the industry’s first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetisation for publishers globally and further enhance the InMobi Exchange, a premium mobile […]