Cheetah Digital buys Stellar Loyalty to boost customer loyalty tools

Marketing software firm Cheetah Digital has bought Stellar Loyalty, a provider of cloud-based customer engagement and loyalty software.

Headquartered in Silicon Valley, with offices in Europe and Asia, the Stellar Loyalty Consumer Relationship Cloud helps brands drive engagement frequency, maximise revenue, and build more meaningful and profitable customer relationships with their customers. Stellar’s customers include leading retail, travel, hospitality, and consumer goods brands, including Yankee Candle, Cayman Airways, CraftWorks, and Harlequin.

Stellar Loyalty’s big data architecture consumes millions of digital signals in real-time across mobile, email, web, social and point-of-sale systems. The Stellar Platform’s first-party data structure combines batch and streaming capabilities to ingest demographic, behavioural, transactional and contextual data to create a predictive set of consumer engagement opportunities. As a result, real-time consumer interaction profiles provide a truly comprehensive understanding of individual behaviour for the marketer to deliver more relevant messages, campaigns and offers.

“We founded Stellar Loyalty with a vision to help brands deliver the most relevant and personalised experiences for their customers. We are excited to become a part of Cheetah Digital and join them in a shared mission to create lasting connections between customers and the brands they love,” said Peter Lim, CTO & Co-Founder of Stellar Loyalty.

Together, Cheetah Digital and Stellar Loyalty will redefine customer engagement and loyalty for B2C marketers, enabling them to create more relevant consumer experiences that drive greater revenue for their brands. The convergence of Stellar Loyalty’s big data architecture with Cheetah Digital’s Marketing Suite provides marketers with an unprecedented, single platform solution with next-generation data management and superior cross-channel execution capabilities.

The Stellar Loyalty team is comprised of industry veterans from Siebel Systems, Oracle, SAP, and Marketo who have deep domain expertise in CRM, mobile, marketing automation, loyalty and member engagement. Peter Lim will continue to oversee Stellar’s services, support, and product teams, and will serve as Cheetah Digital’s SVP of Engineering, Innovation.

“Cheetah Digital’s sole mission is to serve marketers. We are committed to helping marketers solve complex challenges, to deliver profitable outcomes for their brands, and to assist them in creating meaningful experiences for their customers,” said Sameer Kazi, Cheetah Digital CEO. “The combination of Stellar Loyalty products and their talented team will allow Cheetah Digital to offer our clients the most advanced and intuitive loyalty, customer acquisition and retention solution in the industry. The team at Stellar Loyalty share our passion for being Dedicated to Marketers and we are incredibly happy to welcome all of them to Cheetah Digital.”

Source: Net Imperative

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