eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and non-programmatic. “A number […]

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

Agency trading desks may be the default way advertisers run programmatic campaigns but as many as 90% are set to review these deals after growing frustrated by the lack of transparency being offered. According to a new report from the World Federation of Advertisers, nearly two-thirds of marketers are uncomfortable with the conflicts created by […]

Forrester: Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences

Forrester: Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences

Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021, but it projects this spending will slow overall as marketers emphasize brand experiences over volume-based advertising strategies and budgets are reallocated to reflect this trend. That’s according to Forrester’s latest US Digital Marketing Forecast. “We are seeing a shift […]

Grabr Launches Mobile Content Distribution Platform for Brands

Grabr Launches Mobile Content Distribution Platform for Brands

Grabr, a SaaS platform which enables brands to create their own social networks to engage directly with consumers, has introduced a proprietary suite of marketing tools that enables brands to distribute content on social networks, websites and broadcast media. The suite, called Blink, comprises a CMS to ‘manage and control the distribution of user-generated video, […]

BRBCARD selects Gemalto to deliver opt-in mobile marketing campaigns in Brazil

BRBCARD selects Gemalto to deliver opt-in mobile marketing campaigns in Brazil

Gemalto, the world leader in digital security, has been selected by BRBCARD to deliver its innovative Mobile Engagement and Monetization service to more than 400,000 customers in Brazil. BRBCARD is the card issuance entity directly linked to BRB – Banco de Brasília, an organization controlled by the Federal District government.The innovative smart message channel dramatically […]

Facebook Begins Testing Ads on Messenger Home Screen

Facebook Begins Testing Ads on Messenger Home Screen

Facebook has begun testing ads in its Messenger app in Australia and Thailand. The test will enable businesses to place card-style ads in the area of Messenger below recent conversations – Facebook ensures ads will not appear in conversations, unless the user converses directly with the brand. The social media giant first introduced ads to […]

AOL Launches New Self-Serve Capabilities for Mobile-First Publishers

AOL Launches New Self-Serve Capabilities for Mobile-First Publishers

AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy publishers and developers have the power […]

Mobile Advertising Leader Kargo Expands into Asia Pacific Region

Mobile Advertising Leader Kargo Expands into Asia Pacific Region

Kargo, the leader in mobile brand advertising, announces its expansion into the Asia Pacific region with the opening of its first Australian outpost in Sydney. New executive hires Robert Leach, Peter Birch and Rob Williams will play key roles in continuing to drive the company’s international growth. The Sydney office marks Kargo’s second global location […]