Kargo, one of the leader in mobile brand advertising, announces its expansion into New Zealand – the company’s fourth global market and second outpost in the Asia Pacific region. To best accelerate the company’s regional expansion, Kargo has appointed Tim Richards as its first New Zealand-based Sales Manager, who will be based out of the […]
With more than half of clicks on mobile adverts made accidentally, Facebook Audience Network has announced a new initiative to decrease the number of users unintentionally clicking on an ad. The latest policy update means that clicks on an ad, which are reversed by a user within two seconds will not be counted toward measurement […]
Travel media brand Lonely Planet has launched a new app called Trips, which it describes as a ‘self-publishing content platform’, and which aims to compete with Instagram as a way to share images and video from holidays and other travel experiences. The app is focused on creating stories around each journey, using photos and videos […]
Homegrown messaging platform Hike is intensifying its marketing strategy in India. It recently beat Whatsapp to integrating wallet payments to push Digital India initiative. It has now introduced Bae Buddy Bro, a social experience to mark the occasion of Friendship Day and Rakhsa Bandhan. If the users’ sentiments (the options are bae, buddy or bro) […]
Donald Trump hugging a Mexican? A brotherly hug of a Jew and an Arab? Red Riding Hood cuddling with Big Bad Wolf? This are some scenes that are not the most probable sight in our reality. Kool2Play studio, known from playful and unusual productions, such as Clock Simulator, Estiman or Nice Slice, has decided to […]
YouTube is facing off strident competition from Facebook to be the defacto place where people talk about social video – and to do this it is releasing an in-app messaging service. In a blogpost, the company, using Justin Bieber’s record breaking single ‘Despacito’ as a prime example, said it wants users sharing videos directly with friends and […]
The scale of the car-buying audience who is open to using video to support their purchase decisions now represents 80% of in-market consumers, according to the latest research from automotive video expert, CitNOW. The move towards a remote but personalised car-buying experience, powered by video technology, is now being fuelled by this consumer appetite. In […]
Manchester City Football Club has launched a digital fan engagement platform that harnesses the power of data to deliver tailored experiences for users. The Cityzens mobile-first platform, integrated within the Man City website, gives fans new ways to get involved with the club such as deciding on man of the match, share opinions with other […]
Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available, announced the acquisition of Tremor Video‘s demand-side platform (DSP), an industry-leading technology stack built for video optimisation and attribution, for $50 million. Tremor Video DSP will operate as an independent […]
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale. The Advanced Mode for its Snapchat Ad Manager works in a similar way to Facebook’s Power Editor, giving brands more tools to build, manage and scale their campaigns faster and more efficiently. Advanced […]