Barclays has teamed up with Apple to become the first UK high street bank to introduce the ability for customers to make payments using their voice through Siri. Siri has been integrated into the Barclays Mobile Banking app, meaning iPhone and iPad-using Barclays customers no longer need to open the app to pay existing payees and mobile […]
Teens are leaving Facebook faster than expected, according to a new study from eMarketer. The study estimates that Facebook’s user base among 12- to 17-year-olds in the US will shrink by 3.4 percent in 2017, the first time eMarketer has predicted a decline in Facebook usage for any age group. The company said that it “reduced […]
As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]
Global location tech company GroundTruth (formerly xAd) has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing. Following their acquisition of WeatherBug, GroundTruth have won 35 new Consumer Packaged Goods (CPG) since the start of 2017. As global interest continues to develop and in the […]
Following a partnership formed in May, Unlockd and XL Axiata are rolling out the former’s advertising service to users of the latter’s “youth mobile” service, Axis. An app called Swapps allows Android-phone users to see targeted ads, news content and offers while they’re unlocking their phones, in exchange for a mobile credit of IDR2,000 to […]
When the latest series of HBO’s Game of Thrones launched globally, NEON marked the release with a New Zealand-wide Snapchat lens, created by Mango Communications and DDB New Zealand, allowing fans to turn themselves into an ice-breathing White Walker. Mango was charged with generating hype ahead of the season premiere and public launch of the lens […]
GroupM, the media investment management group of WPP, has announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad’s opportunity to be seen, and since 2014 which GroupM claims to have championed. Key clients are supporting the demand for enhanced viewability and measurement in digital advertising, including Unilever, Campbell […]
Customers usually go on shopping apps to search for what they want to buy, but Alibaba also wants to tell them what they want to buy with the help of artificial intelligence (AI). The strategy seems to been working, as Alibaba has seen a surge in mobile engagement during the first quarter of 2017. The […]
Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]
Marketers need to take a more “disciplined” approach to their programmatic advertising campaigns following years of “unanticipated problems” within the automated buying sphere, a new report by comScore has found. The media measurement company said that brands remained dogged by issues from buying audiences at “bargain basement” rates, including the over-targeting consumers and being lured by low-priced […]