The rapid growth of mobile and video advertising has powered Australia’s digital media spend to grow 12% to $7.6 billion in the year to 30 June 2017. According to PwC and IAB Australia, advertisers now invest about half of their advertising budgets into online media channels with search and directories continuing to take the largest share, […]
Telstra is ramping up the pressure on rivals nipping at its heels by offering mobile customers a number of packages to streaming service Foxtel Now free for 12 months. While Telstra is the leader in the $8 billion mobile market, rivals such as Optus and Vodafone have been drastically improving their coverage as well as […]
Mobile marketing agency MobiBlue has launched a multichannel mobile marketing program for small business that includes a free custom mobile app. “You can’t overstate the importance of mobile,” said MobiBlue Founder and CEO Cliff Story in a statement. “Back in the early 90s, businesses didn’t foresee how the internet would alter the landscape. Now history […]
China is reportedly clamping on the use of virtual currencies after banning the use of cryptocurrencies in fundraising schemes. Reports coming out of the country suggest that so-called initial coin offerings (ICO) have been deemed illegal by regulators within the People’s Bank of China. These sanctions may just be the start of the East Asian […]
Tinder has hit number 1 in the App Store’s top grossing category for the very first time. Claiming top spot in the App Store likely has to do with the global launch of Tinder Gold, which lets users see who has liked them without swiping at all, among other premium features. Tinder’s initial foray into […]
American Express knew that mobile was playing an important role in the credit card research process but initially struggled to quantify it beyond last click attribution, according to a senior executive at the company. “It was something that we needed to prove. So, we set about working out how we could do that,” said Trudie […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
Mobile-first data exchange Adsquare has launched the Adsquare Data Alliance, which aims to offer advertisers high-quality, accurate data at scale. The Data Alliance will aggregate deterministic data from app publishers and validated third-party data from the Berlin-based firm’s data partners to enable advertisers to tap into this data. “With an abundance of data in the industry being […]
Vodafone has ramped up its ambitions to become the provider of choice for young people with the launch of Voxi – a standalone, SIM-only network designed for under 25s that is putting young creatives at the very heart of its marketing strategy. Voxi aims to entice a young audience by taking the use of selected […]
Doro has taken the wraps off the 8040 smartphone. It will be available in the UK and Ireland in November with selected partners. The device has a host of features catered to seniors such as loud and clear sound, adjustable text size and an assistance button. Family and friends can access the 8040 through web […]