As part of the IKEA “Make Room for Nature” campaign, which encourages Polish consumers to think about the role of relaxation in their everyday lives, Saatchi & Saatchi IS produced a series of innovative audiovisual material. They recorded whispered and sensuous sounds, generated by touching IKEA products. Through these sonic experiences, viewers were able […]
After the misstep that was the app’s always-on location broadcasting Snap Map, Snapchat is taking another run at a location sharing tool for users, with the ability to send your position to a friend or request one from them. The feature marries the mapping power of the app’s earlier Snap Map with a more private […]
Over the past few months, the combination of Google and PayPal have become a go-to service whenever you’re paying for something. Buying something in a store? You can use PayPal via Google Pay. Owe your friends money? You can use Venmo (which is owned by PayPal). Paying for Google services? That’s PayPal territory, too. As […]
Clorox launched a multichannel campaign called “Caregivers” that has a big a focus on social and mobile, including a mobile ad using a unique video format called fourth wall. The fourth wall ad shows two videos, one on top of the other, with characters in each interacting across them. In the top video, a worker […]
With the release of “The Avengers: Infinity War” last month, Regal Entertainment introduced Moviebill, a new print, mobile and online media platform that uses augmented reality to take readers deeper into the film’s world to audiences. Moviebill was distributed to 1 million moviegoers on the opening weekend. According to Matthew Shreder and James Andrew Felts, […]
Verizon released a new minute-long video as a tribute to those serving the country and its role connecting them to their families. As a part of the wireless carrier’s Military Appreciation Month, Verizon worked with the Wounded Warrior Project to stitch together a montage of military family reunions, all taken through mobile devices. Starting […]
In November 2017, Just Eat worked with marketing tech agency Byte London and VR content creator Inception VR to become one of first companies to launch an augmented reality (AR) experience through Facebook’s AR studio. Now, the fast food marketplace has revealed that the campaign was a sales success. The AR experience enabled Facebook users […]
Rovio Entertainment, in partnership with its licensing and brand management agency, Evolution, has unveiled a sweeping program of premier licensing partnerships in North America for its flagship Angry Birds franchise. This extensive line-up of new, renewed and ongoing deals, uniting a diverse array of retail product manufacturers and categories, represents the next step forward for […]
After months of rumours, Indonesian ride-sharing platform Go-Jek has announced plans to expand its operations into four new Asian markets as part of a US$500 million investment and growth strategy. The new markets are Singapore, Vietnam, Thailand and the Philippines, which the company says in a statement it will enter “within the next few months”. […]
KFC launched a summer sweepstakes where fans can win a limited-edition KFC Colonel floatie. The floatie is in the likeness of Colonel Sanders and features holders for a bucket of chicken and beverages. Through June 22, fans can visit KFCfloatie.com to enter to win one of the floaties, which aren’t available for sale. KFC announced […]