Nielsen makes retail push with VR store simulation

Nielsen makes retail push with VR store simulation

Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]

Just 25% of Instagram influencers are compliant with FTC rules, according to Inkifi

Just 25% of Instagram influencers are compliant with FTC rules, according to Inkifi

While 71.5% of Instagram influencers attempted to disclose their relationships with sponsors, only 25% did so in a way that complies with guidelines from the U.S. Federal Trade Commission, according to a study by Inkifi. Health and fitness influencers were the worst at posting sponsorship notices, with only 60% attempting to disclose and just 16% […]

Placed now offers open-source mobile location data for businesses

Placed now offers open-source mobile location data for businesses

Placed, a location-based ad tech firm that Snap Inc. bought in 2017, is making its analytics platform available to the public at no cost, according to an announcement. By making its Placed Insights service open source, the firm is letting more brands and agencies use mobile marketing tools that were previously only available to bigger […]

Facebook is making ad metrics clearer on its platforms

Facebook is making ad metrics clearer on its platforms

To give businesses more insight into the measurement tools used to calculate the impact of advertisements on its platforms, Facebook has introduced new labels on some of its metrics. “Starting today, we will begin labelling some metrics in Ads Manager as ‘estimated’ or ‘in development’, to provide more clarity on how they are calculated and […]

Viber links up with Sprinklr to give brands access to the app’s 900 million users

Viber links up with Sprinklr to give brands access to the app’s 900 million users

Social media marketing platform Sprinklr has integrated with Viber, a cross-platform instant messaging app, giving brands the chance to reach the app’s over 900m users. Through the integration, brands will now be able to reach, interact, and engage with customers on Viber and analyse their interactions directly via Sprinklr. Brands can post text, images, stickers, […]

Pandora takes aim at Spotify and iHeartRadio with programmatic audio ads

Pandora takes aim at Spotify and iHeartRadio with programmatic audio ads

Pandora said that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz. Pandora is the last of the three major digital music streaming platforms to offer audio ads through automation, but the company says it brings a significantly larger audience to the table. The […]

Clinch for Facebook enables marketers to personalize videos

Clinch for Facebook enables marketers to personalize videos

Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]