M&C Saatchi Mobile debuts in India

M&C Saatchi Mobile debuts in India

M&C Saatchi Mobile, a full service mobile media agency that operates globally, has debuted in India, setting up two offices in New Delhi and Bengaluru. The company begins operations with two flagship clients, Ola and Swiggy. The move to India has given the mobile media company a footprint into a market with enormous potential for […]

Mobile video ad platform, POKKT, introduces a new retargeting product

Mobile video ad platform, POKKT, introduces a new retargeting product

POKKT, a mobile video advertising platform in India and South East Asia, has announced the launch of a new in-app mobile retargeting product suite. POKKT adds this formidable suite to its progressive mobile ad platform, giving advertisers the ability to remarket and defined audience segments and niches efficiently. Commenting on the development, Manish Tewari, POKKT’s […]

AD spends going mobile in India

AD spends going mobile in India

The growth of the mobile phone market and rapidly rising penetration is attracting many to the medium and the advertising sector is not holding back. The mobile advertising market is estimated to touch Rs 10,000 crore by 2018. According to experts, advertisers have realised the power of mobiles, which have become an integral part of […]

Keettoo app partners with 100 firms, to allow cash to users for viewing ads

Keettoo app partners with 100 firms, to allow cash to users for viewing ads

Keettoo, a free Android-based mobile app which is giving a slice of mobile advertising revenue to its users, has enrolled as many as 100 large and medium-sized companies, and said that the app will soon be available on iOS and Windows platforms. “We have now over 100 advertisers across sectors that include automobile, hospitality and […]

Yahoo rolls out new mobile ad format ‘Tiles’ in India

Yahoo rolls out new mobile ad format ‘Tiles’ in India

Yahoo today announced the availability of Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content. Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom […]

MasterCard Invests In Razorpay; Duo To Collaborate In Accelerating Mobile Payments Among SMEs

MasterCard Invests In Razorpay; Duo To Collaborate In Accelerating Mobile Payments Among SMEs

Online payment gateway Razorpay is collaborating with MasterCard to speed up the adoption of online and mobile payments among small businesses in India. As part of the collaboration, MasterCard has also invested an undisclosed amount in Razorpay. Additionally, Razorpay has integrated the MasterCard Payment Gateway to enable merchants and card issuers to authenticate each other […]

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