A total of 1.01bn people will use rich communication services (RCS) messaging across 168 mobile operators around the world by the end of next year, according to research from Mobilesquared. This is expected to grow to 3.23bn across 486 mobile operators by the end of 2023. The report identifies that only 5.7 per cent of brands and businesses […]
Nasdaq First North-listed Crunchfish extends the cooperation with LLVision, one of the leading AR-companies in China. LLVision will offer Crunchfish’s software for touchless gesture interaction as default in their new AR-platform. The first two customers to commercially deploy the platform are Digital China, the largest integrated IT service provider in China, and Siveco China, developer […]
Pinterest announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap’s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration […]
Investment in over-the-top (OTT), the delivery of premium video content over the internet, is continuing to rise rapidly around the globe with spend set to reach $129.3bn within the next five years. According to Warc’s latest report, $46.6bn – or 36 per cent – of OTT investment will be spent by advertisers on ad-funded video-on-demand […]
Isobar, a global digital marketing agency, has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management […]
Following a 6-fold growth between 2013 and 2018, mobile advertising revenue is set to fall to a 12 percent CAGR, reaching a market value of USD 222 Billion in 2023, according to the latest report by Strategy Analytics. The mobile share of digital advertising will grow rapidly in less developed advertising markets but in advanced […]
Gismart, creators of the world’s No.1 beat making app, Beat Maker Go, has officially launched its latest title Piano Crush – which has already reached the No.1 spot in the music category across App Store around the world including the US. Piano Crush – available now for iOS and Android devices – lets users play songs on […]
In its annual Martech Report, top ten international accountancy firm Moore Stephens, along with WARC, the worldwide authority on advertising and media effectiveness, has valued the global marketing technology market at an estimated $99.9 billion. The study, carried out amongst more than 800 UK, North American, Asia-Pacific and European brands and agencies was initiated to […]
Almost 765m people worldwide will use a subscription over-the-top (OTT) video service at least once per month in 2018, according to eMarketer’s latest forecast. This total will represent 10.2 per cent of the global population and 32.1 per cent of digital video viewers worldwide. The analyst estimates the global subscription OTT market will grow by 24 per […]
Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published on July 16. By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest […]