Pocket Gamer launches in the Middle East

Pocket Gamer launches in the Middle East

Steel Media Ltd and Maysalward have announced the launch of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene. The two companies revealed a partnership that will see PocketGamer.me published as a sister site to the long-running PocketGamer.biz, a leading b2b mobile games industry site. PocketGamer.me will serve the Middle […]

TV is an untapped media channel for mobile brands, according to TSW

TV is an untapped media channel for mobile brands, according to TSW

The trends study created by independent media agency The Specialist Works (TSW) in conjunction with Pocket Gamer Biz, highlights that most mobile brands aren’t fully utilising offline channels such as TV, Radio, OOH and print. The study of 250 mobile industry professionals shows that marketers are sceptical about using traditional media but would be open […]

Game of Whales helps mobile game developers make money in their sleep, without using advertising

Game of Whales helps mobile game developers make money in their sleep, without using advertising

After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app monetization simply weren’t delivering. So the team decided to go away and build their perfect platform. After 18 months in stealth mode, Game of Whales is the result. Game of Whales is a new kind […]

Amazon will give away free games every month with Twitch Prime

Amazon will give away free games every month with Twitch Prime

It’s been more than a year since Amazon first tapped into Twitch’s customer base with perks to improve their experience. Now, the online giant has started offering free games from their archives for Prime customers to keep. Twitch announced that starting on March 15 those customers would get a pair of free games, Superhot and […]

PlayGiga sees cloud gaming services as the next big opportunity for telcos and media companies

PlayGiga sees cloud gaming services as the next big opportunity for telcos and media companies

After successful launches with TIM in Italy, and in Latin America with Turner’s Digital Ventures & Innovation group, PlayGiga has announced that it is accelerating its roll-out plans for further launches in Europe, the U.S. and Asia by the end of 2018. Unlike existing B2C streaming games platforms, PlayGiga is targeting telcos, Internet Service Providers […]

Lego partners with Tencent to create games and a social network for children in China

Lego partners with Tencent to create games and a social network for children in China

Toymaker Lego has struck a partnership with Chinese internet behemoth Tencent to collaborate across a broad range of digital content and platforms. In making the announcement, Lego said it was seeking to increase the awareness of digital safety among children and parents in China, and to provide Chinese children with “fun, creative and most importantly […]