Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Amstel Lets Consumers ‘Snatch’ Free Pints via Augmented Reality Game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]

Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and […]

Coca-Cola Germany Launch ‘SnapSkate’ The First Ever Native Snapchat Game

Coca-Cola Germany Launch ‘SnapSkate’ The First Ever Native Snapchat Game

Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

AKQA and Champs Sports unveil retro themed game for DJ Khaled and Timberland

[KGVID]http://www.marcomm.news/wp-content/uploads/2017/01/LaunchVideo_SecuretheBag.mp4[/KGVID] Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to […]

Cheil Worldwide creates ‘Beat the Street’ Samsung VR game to improve road safety for children

Cheil Worldwide creates ‘Beat the Street’ Samsung VR game to improve road safety for children

In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal. This is mainly due to the children’s lack of experience with road traffic. To address this problem, in collaboration with Veilig Verkeer Nederland (the […]

Let the games begin: President Donald ‘Jrump’ heads for outer space in new mobile app

Let the games begin: President Donald ‘Jrump’ heads for outer space in new mobile app

A future US president who looks (and talks) suspiciously like Donald Trump and triggers Armageddon on Earth stars in a caustic new mobile game app. Once the Earth is in flames in the game, President “Jrump” must colonise other worlds to “make the galaxy great again.” He needs to climb walls the player must build […]

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]

Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants pay £100 a day to be Pokemon Go destinations in bid to lure gamers through their doors

Pubs and restaurants across the UK are paying to become Pokemon Go destinations in a bid to lure gamers through their doors. Business forking out £100 a day for virtual creatures to be found on their premises are reaping the rewards of the trade dubbed ‘Pokémonomics’. London burger restaurant Maxwell‘s said its revenues have risen […]

Saatchi & Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia

Saatchi & Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia

[KGVID width=”600″ height=”338″]https://lovelymobile.news/wp-content/uploads/2016/05/DT_PROJECT_STORY_4_MINUTE_FINAL_ENGLISH_320_MP4_070416.mp4[/KGVID] Deutsche Telekom unveils ‘Sea Hero Quest’. Developed in partnership with a team of scientific researchers from University College London, The University of East Anglia and gaming experts Glitchers, ‘Sea Hero Quest’ is a new multi-platform mobile game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the […]