Peak Games, creator of smash hit games Toy Blast and Toon Blast, announced an innovative collaboration with Ryan Reynolds. While many companies have collaborated with celebrities on brand marketing projects, including digital campaigns, this is the first celebrity driven campaign designed specifically for performance marketing purposes. For the first time in advertising history, the […]
Google has launched an AI drawing game as a ‘mini app’ within Tencent’s WeChat messaging platform, as it continues to make overtures towards re-entering the consumer market there. The majority of its products, including its internet search engine, email and app store, are currently blocked by Chinese authorities over censorship concerns. Last year, Google launched […]
Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]
Harry Potter: Hogwarts Mystery is the first mobile game where players can create their own character and experience life as a Hogwarts student. In the narrative adventure with RPG elements, players will create a personalised student avatar, attend classes, learn magical skills, and form friendships or rivalries with other students. In the game, players make […]
Rovio Entertainment kicks off its latest animated series set to air exclusively on YouTube during this summer’s World Cup tournament in Russia. Starting on June 9th, with new episodes airing every Wednesday and Saturday for five weeks, the ‘Angry Birds: BirLd Cup’ features two teams of kids divided into ‘Team Red’ and ‘Team Chuck’, […]
Bringing the virtual world into the real world is rapidly growing in popularity with the global market predicted to be worth approximately £100 billion by 2021. Augmented Reality (AR) is undoubtedly one of the most exciting technological innovations around and games like Pokémon GO have inspired more developments in this sector. Recently Jurassic World […]
Global animal charity, World Animal Protection and London-based mobile game developer, Supersolid have joined forces this World Oceans Day (June 8), to help protect animals in our oceans. The partnership will raise awareness of the global problem and the existing solutions to ghost gear – lost or abandoned fishing equipment that equates to 10% of […]
A new Harry Potter mobile game has arrived but, this time, players get to control their own created character, and finally experience getting accepted into Hogwarts and living life as a student there. Developed by LA-based mobile games studio Jam City in partnership with Warner Bros. Interactive Entertainment’s Portkey Games label, Harry Potter: Hogwarts Mystery […]
Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]