Plan.Net Campaign have developed a fitness app for people that don’t believe in fitness Apps. A digital personal trainer that gets to know every user individually – and uses fun and functional design to keep them motivated. Butterfly Coach is the first digital fitness chatbot that turns 100 % personal data into 100 % personal […]
Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]
CooTek, the developer of the popular pedometer app, Step Tracker, has introduced a new Daily 5,000 Steps Competition program into the app. With the integration of Daily 5,000 Steps Competition, Step Tracker is now an all-in-one platform where users can receive fitness-related content, interact with friends, and achieve personal fitness goals. The Daily 5,000 Steps […]
Google has agreed to join forces with Fitbit to work on digital health and wearables with plans to innovate the sector for people around the globe. The partnership will see Fitbit use Google’s recently created Cloud Healthcare API to connect its wearable devices to electronic medical records. Through the combination of Fitbit data and medical […]
Wahoo Fitness, the leader in connected fitness devices, has today announced its latest partnership for the 2018 professional road racing season with the addition of British UCI Continental team JLT Condor. During the 2018 and 2019 seasons, JLT Condor will use Wahoo’s game-changing ELEMNT BOLT GPS computer which was designed using CFD (Computational Fluid Dynamics) […]
Nike has joined forces with meditation app Headspace to provide you with a different kind of audio-guided runs: one that works your body and calms your mind. You can now find the first three Headspace audio-guided “mindful” runs on Nike’s Run Club (NRC) app. Like the other guides on NRC, they feature coaches and athletes […]
Nike has begun rewarding its NikePlus members for the amount they workout, with rewards including exclusive products, access music playlists and subscriptions, guided meditation, and fitness classes. Rewards on offer come from Nike’s partners in the form of Apple Music, Headspace, and ClassPass. By completing workouts, NikePlus members can unlock curated Nike playlists on Apple […]
We live in an age of lung-busting endurance epics. Of early mornings and ice baths. Of failed attempts and constant hurt. What unites us is the need to be better. That we don’t want to lose. That maybe the next time we will score that goal or smash that PB. This campaign by TBWA\India is […]
Samsung has made it clear that it wants to get its Bixby virtual assistant on nearly every product it makes, but it hasn’t forgotten about the AI’s smartphone roots. To that end, the company dedicated a corner of its cavernous CES booth to a surprising new Bixby feature: the ability to identify your food and […]
Audio fitness app Aaptiv has announced an Apple Watch integration. Aaptiv provides unlimited access to more than 2,500 audio-based fitness classes, programs, and challenges created by expert trainers. The app has garnered more than 200,000 paying members over the past two and a half years. Subscription to the app costs $14.99 (£11.99) a month on […]