Mobile enablement of the workforce – three key components of an enterprise app

Mobile enablement of the workforce – three key components of an enterprise app

The mobile enablement of the workforce is now a pre-eminent focus for any forward-thinking CEO. The world is changing, everything is now more dynamic and distributed, and the workforce needs information instantly wherever they are. Maintaining focus and consistency across a far-flung enterprise team however isn’t easy. More than ever, mobile teams need seamless access […]

Mediaplus’ Jens Barczewski gives his five points for relevant mobile communication

Mediaplus’ Jens Barczewski gives his five points for relevant mobile communication

The time has come: for the first time, mobile (49.7 percent)  has globally overtaken desktop traffic (45.2 percent). (Mobile traffic mainly refers to smartphones, since the traffic with tablets is just 5 percent.) In Germany, the situation looks somewhat different: desktop traffic (62.8 percent) still dominates in use and mobile here is “only” at about […]

Lovely Leading Ladies in Mobile

Lovely Leading Ladies in Mobile

March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do. At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically […]

Facebook challenges Snapchat with WhatsApp status update

Facebook challenges Snapchat with WhatsApp status update

Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO. WhatsApp Status is a tab that will allow users to share photos and videos with friends and contacts. The platform promises the content will be end-to-end encrypted. TechCrunch reported that the feature mirrors Snapchat […]

The Year of the Mobile Will Never Come

The Year of the Mobile Will Never Come

Sorry people. But the year of the mobile is never going to come. But not for the reasons you think. Let me explain, and then feel free to disagree. Ever since I first became interested in these things, the famous and fabulous Mary Meeker has publisher her overview of the world’s internet. It’s an amazing […]

#DMEXCO2016 – WPP’s Reading Room

#DMEXCO2016 – WPP’s Reading Room

Background: DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show. Details and Implications: Rise of the machines: Technology is the driving force […]

What Apple’s iPhone7 Spoiler Tweet Didn’t Tell You

What Apple’s iPhone7 Spoiler Tweet Didn’t Tell You

Let’s go beyond a summary of the new iPhone 7 features and look at something that Apple does just as creatively as phones: live streaming. Apple’s live streamed product launch reeled in tremendous amounts of activity on social media and generated a considerable amount of excitement through various digital channels. The viewer adherence as well […]