Since the inception of social media, it has worked its way into every element of our day to day lives. Whether that be interacting with friends and family, booking holidays, shopping for clothes, allowing an insight into different lifestyles and it has definitely affected the world of sport: the way that we consume sport, the […]
China currently has a population of 1.37 billion people, who spent 91.8% of all time spent online on social media. This significant number is largely due to a social networking app in China, sometimes called ‘the app of everything’ – WeChat. Over the last few years, WeChat has completely transformed how people communicate, find information, […]
Two decades ago, in 1998, the concept of Bluetooth was born, and little did we realise that this oddly named wireless technology would rapidly become one of the greatest technology enablers of all time. When the first commercial products started to roll out at the turn of the millennium, I was working at Orange creating […]
It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100 million Prime subscribers globally in Q2 2018. There simply isn’t another eCommerce company with the same market presence and influence […]
Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]
It would be a stretch to call augmented reality (AR) an emerging technology. It’s been around for years and is used prolifically by a predominately teen audience, often on Snapchat. But it’s not mainstream yet – widespread AR adoption has yet to become a reality. 2019 could be the year this happens. The portents are […]
The traditional function of a brand has been that it is a shorthand to the functional benefits of a product – Colgate stands for happy smiles. Tiffany & Co. represents romance. But on a more practical level, a brand acts as a signifier of quality; if you see the distinctive red you know you have […]
In just two very short years the analytics market in the UK will have doubled to be worth a staggering £25 billion. It is already the second largest market in the world, and the biggest in Europe. UK boardrooms are awash with data and insight all designed to help them perform better than their competitors. […]
I’ve been coming to IFA for many years and as a self-confessed gadget addict it’s like being a kid in a sweet shop. But like deciding which sweets to buy all those years ago, it’s a bit overwhelming and disappointing if you don’t choose wisely and suffer from buyers’ remorse! So, here’s my take on […]
Next year. Next year. Next year! Mobile advertising has always been about next year. Well, next year is here in mobile advertising. In fact, there is nothing hotter in all of media than Mobile OTT Advertising. For those of you who are new to media and OTT, OTT stands for “Over the top” and consists […]