The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger. The pervasiveness of chatbots has led many publishers to jump to Facebook Messenger and other messaging applications with their own AI solutions to create a stronger bond with consumers […]
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. The findings, from Adobe’s Europe Best of the Best 2015 Report, provides insight into how brands should use the web and social media to enhance customer experience. The latest report, based on […]
36 per cent of video content from film-related websites is shared via mobile devices, with action films the most reliant on mobile sharing, with over half of their shares (54 per cent) occuring on mobile, either through social networks, messaging apps or elsewhere. The figures come from marketing tech firm RadiumOne, which also found that […]
According to Opera Mediaworks, in their Q1 2016 Mobile First Insights report, mobile apps dedicated to entertainment and information-gathering for consumers are now reaching audiences as large as some of the top broadcast and cable TV shows. The company noted the evolution of mobile from being a communication tool to now a primary source of […]
Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app. The horror film, called Sickhouse, was told via video shorts released gradually over the photo messaging app in real time. The film was created by production firm Indigenous Media […]
Wrestler and actor Dwayne ‘The Rock’ Johnson has launched a new app that aims to combine an alarm functionality with motivational content that helps users reach goals and provides them with daily video content direct from the star himself. The Rock Clock is a free app for both iOS and Android. Upon first being opened, […]
A groundbreaking theatre advertising network will soon link movie-goers with retail mall audiences to deliver campaigns and attribution data. Get ready for Mobiquity Entertainment Network, coming from Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the US. The network will leverage the locations via beacon technology to trigger entertainment and movie […]
Twitter announced that it has rolled out First View to the UK and Europe, an ad offering that lets video promotions sit in prime positions on the feed, with Universal announced as the first brand to test the product. First View will work with a Promoted Trend to provide advertisers with premium ad placements for […]
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer. The film studio is amidst a reshoot to include more upbeat and humorous moments in the upcoming movie, following positive reception from […]
Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]