Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display for the first time in the second half of 2018. UK desktop display ads meeting the minimum viewability standards rose 8.2 per cent from H1 2018 to 69.1 per cent in H2 2018. Meanwhile, 62.4 per cent of UK mobile […]
Brightcove, the leading provider of cloud services for video, announced it has completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove’s position as the market leader in the online video industry. Ooyala OVP customers join an already impressive list of companies working […]
Direct Mail specialist, Hurdle, has launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy. Bringing together the dynamic integration of customer data from CRM systems, demographics, web browsing […]
Natterbox, a leading provider of global voice cloud services, has announced the addition of a new Mindful AI capability designed to address and soothe the frayed nerves of customers dealing with stressful phone calls whilst using its telephony platform. The new Mindful AI service can detect when a customer starts to get angry or stressed, […]
Curve, the fintech startup that reinvented the card and lets you combine all your cards into one Curve smartcard, has successfully developed the first ever augmented reality (AR) payment technology. A video shows how the feature operates in real life, and it’s fantastic. Dubbed “Project X” within Curve office walls, and developed by a discreet […]
A home heating organisation has created a novel dating app which romantically matches people based on their central heating preferences. The new app, HeatMatch has been launched following the results of a survey which found that half of Brits (49%) have argued with family members over the temperature of the house. HeatMatch has been created by central heating […]
You’re browsing on eBay and you see a pair of shoes that catches your eye. You like them, but you want to explore your options. Now it’s easy to discover more of what you like with a tap. eBay’s latest feature lets you use words and pictures in a new way to shop, discover and […]
Moolah Mobile, the direct-to-consumer ad network, and SurgePhone Wireless, a wholly-owned subsidiary of Surge Holdings Inc, announced their partnership to launch the first free wireless service for low-income communities. The service, which is available today, will provide free talk, text and data to an estimated a million users in select U.S. states over the duration […]
Popular short-form video app TikTok has made updates to its online wellbeing features, giving users more control over managing screen time and filtering content. Users now have more options when it comes to how much time they spend on the app. They can select whether they want to be limited to 40, 60, 90, or 120 minutes on the […]
Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru Optik’s OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud […]