McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
The marketing analyst is rolling out the platform to more than 120 companies with users across every continent. The platform allows clients to access a database of over 25 mil ads. Ebiquity plc has launched a new global advertising intelligence platform, extending its reach to 15 European countries and up to 80 territories worldwide. The […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/09/Consumer_Carling_Button_160511v4-1.mp4[/KGVID] Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that […]
Spanish biotech company Monteloeder has signalled an exciting new era in nutrition with the launch of a trailblazing mobile digital solution that allows consumers to track the benefits of using its NutroxSun™ oral suncare formulation. Two years in development, the new app harnesses big data, clinical science and the very latest persuasive technology to deliver […]
Background: Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video. Lifestage mimics the early days […]
Ve Interactive, the leading data-driven technology company specializing in conversion enhancing technology and digital advertising, has acquired video advertising company Optomaton for the sum of €5.13M, in a deal comprised of cash and shares. Optomaton is a digital advertising technology and services company working across all aspects of programmatic media buying with a particular focus on […]
comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian Creative Economy Agency (Bekraf), is by five associations that collaborated to standardise online audience measurement in Indonesia and accelerate digital advertising growth in the country. The associations are the Association […]
Happy Finish, the VR content specialists and global production studio, announced its partnership withNokia as an OZO VR partner. Happy Finish will work closely with Nokia to produce professional-grade virtual reality content, in an effort to continually improve the capabilities of the all-in-one 3D, 360 degree audio/video camera, launched earlier in 2016. Happy Finish has […]
Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project, operator of one of the largest advertising marketplaces in the world. This partnership allows existing clients to buy Flipboard’s rich mobile ad inventory in an automated fashion, […]