Ebiquity plc has launched a new global advertising intelligence platform, extending its reach to 15 European countries and up to 80 territories worldwide.
The marketing analyst is rolling out the platform to more than 120 companies with users across every continent.
The platform allows clients to access a database of over 25mln ads, as well as new charting and presentation capabilities, automated report functionality and an improved user interface.
Ebiquity also revealed it was testing a new digital technology as part of the platform, which will allow it to distinguish between ads.
“Testing of our new digital advertising monitoring capability has been very positive and we look forward the official launch in the coming months,” said chief executive Morag Blazey.
In July, Ebiquity was a major contributor to a report from the US Association of National Advertisers (ANA).
Commissioned after a study showed cash rebates to media agencies were pervasive in ad-buying, the ANA guidelines laid down a blueprint for contracts between marketers and agencies.
The group described it as one of the most important events in the company’s history.
In the build-up to the release, the group saw a slow-down in contact renewals and business awards, particularly in the US.
But business is expected to pick up again in the second half of the year now that the report is out.
Ebiquity is also launching new products to be available in the 2017 renewal season.
Source: ProActive Investors