IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including […]
According to the latest BIA/KELSEY estimates, annual US mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021, a 17% compound annual growth rate. The location-targeted portion of that overall mobile ad spend is projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021. This growth translates to […]
Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million home-movers who are buying a house in the UK at any given time. Advertisers will be able to reach individuals who are known to be buying (or renting) a new house and will know at what […]
Mobile advertising company MobFox has expanded its Asia Pacific services in a bid to provide greater localisation for mobile publishers and developers. MobFox, which is owned by global media company Matomy, has launched technology in market, including an endpoint server, and tripled the number of demand sources within the APAC region. The move enables MobFox’s […]
Tesco is making it faster and easier for customers to pay for their shopping by extending the availability of its mobile payments app, PayQwiq, to every Tesco store in the UK. This follows positive feedback from customers during the initial roll-out. PayQwiq, available for both Android and iOS smartphones, allows customers to pay and also collect […]
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research. Despite a third of UK consumers admitting to downloading more retail apps in the last 12 months than they did in the previous year, just 40% said they were satisfied with the […]
Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]
Samsung has admitted that its hotly anticipated Galaxy S8 device will miss the most significant trade show of the year, Mobile World Congress on 27 February. The South Korean firm is keen to get back on the front foot after the debacle surrounding exploding batteries on the Galaxy Note 7, prompting it to take its […]
Amplero, a digital intelligence platform which leverages machine learning and continuous optimisation, has introduced a way for marketers to influence friends of friends. Influencer Optimisation, a machine learning-based capability of Amplero’s Intelligence Platform, enables marketers to pinpoint their key customer influencers. It measures each influencer network by number, strength, intensity of connections, as well as […]
Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]