YuMe, a leader in brand video advertising software and audience data, announced the availability of an immersive mobile vertical video ad format for brands and advertisers. YuMe’s new customizable vertical video ad format enables video ads to fit more naturally within the mobile experience as full-screen video that is viewed in portrait mode. One of […]
Cheetah Mobile, the leading mobile utility and content app developer, announced an exclusive “Made for Samsung” app release of its News Republic mobile news app specifically designed for Samsung mobile products. Available from January 18 in the Samsung Galaxy Apps store, the “News Republic for Samsung” app introduces several exciting new features: Text-to-speech: Article pages now […]
Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service. With […]
Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform. The transaction puts Clutch in a position to capture a bigger share of the $32 billion marketing technology industry, just as brands are increasingly looking […]
Roku has revamped its app for both iOS and Android devices to include new look, simpler navigation and updated on screen remote. The new navigation bar sits at the bottom of the Roku app and enables the user to view and launch installed streaming channels, browse what’s on, use the remote, and share photos and […]
Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]
The UK’s retail market could be boosted by as much as £1bn a year, if consumers were given access to visualisation technology that allowed them to virtually place products in their own homes before committing to costly purchases, research has found. Virtual and augmented reality platforms are widely tipped to be the standout technologies of […]
imageSurge Inc., a pioneer in the development of Intelligent Brick-and-Mortar Storefront solutions and NRF’ Digital Commerce Start-Up of the Year 2016 Finalist, announced the launch of its iShopWindow brick-and-mortar mobile commerce platform. Based on imageSurge’s “through glass” touch-interactive technology, the iShopWindow brings unprecedented capabilities to the street-side foot traffic consumer while delivering a direct mobile […]
Triton Digital, a leading technology provider for the audio industry, announced that Zemeho, the Finland-based creator of music streaming plugin [valinta] for online games and applications has joined a2x, Triton’s premiere programmatic audio advertising exchange. This partnership enables the programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications […]
YouTube has introduced a new way for its creators to monetise their content with the addition of Super Chat. It’s a highlighted message in the chat stream that sits at the top of the comments section for up to five hours. Anyone watching a live stream can purchase a Super Chat in order to make […]