Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. The study found that nearly 30% of consumers would like to see more innovation in mobile apps, so that they provide a better, more personalised shopping […]
Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, which based the findings on an analysis of its own mobile ad traffic. In 2016, the firm also found a 20% increase in eCPM for ad requests that included GPS data, […]
People in the UK are connecting to the web on their phones via WiFi almost three times more frequently than on 4G, according to new research by mobile data platform Ogury. But, with the UK telecoms regulator setting a timetable for the launch of 5G services by 2020, Ogury is calling for the telecoms industry […]
AI Content marketing platform Codec has signed 14 new customers including Unilever, Universal Music and L’Oreal. Codec’s platform is said to enable marketers ‘to create better content by giving them an accurate prediction of what audiences care about before they plan’. It provides these marketers with visual insights, detailed views, an understanding of target audience data, […]
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the globe. As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in […]
Vivian Ngwodo is part of a new generation of women, particularly women of African descent, who are using technology to take ownership of the entrepreneurial landscape. Born and raised in Nigeria, Vivian has always been a solutions provider, a problem solver and lover of food. In 2010, Vivian resigned from her Foreign Operations job in […]
Amazon’s cloud computing unit, Amazon Web Services (AWS), has introduced a call and video conferencing platform to take on the likes of Microsoft’s Skype and Cisco Spark. Amazon Chime is aimed at businesses to make ‘meetings easier and more efficient than ever before’. The platform synchronises across desktop, iOS and Android devices. It is said […]
Starbucks has launched a social gifting feature on WeChat to create more digital connections with Chinese customers. The feature “用星說” (Say it with Starbucks) has launched on messaging app Weixin (WeChat) following a two-week trial. The feature enables users to instantly gift a Starbucks drink or digital gift card, which is stored in the receivers […]
Snapchat’s advertising model does not seem to be working too well – as recent research has shown that 69 per cent of people skip ads on Snapchat. According to a survey of 3,327 American adults by people-based marketing platform Fluent, this number increases to nearly 80 per cent amongst 18-24 year olds – the age […]
With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers. Tech Crunch released numbers which reported a record $771 million in revenue from mobile customers over Thanksgiving. But while businesses scramble to make their businesses more mobile-friendly, they also have to figure out whether they will stick with […]