YouAppi Joins TUNE Certified Partner Program

YouAppi Joins TUNE Certified Partner Program

YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced that the company will be joining the TUNE Certified Partner Program, a group of mobile marketing and advertising companies who support and advance mobile marketing best practices for the benefit of mobile marketers. YouAppi’s growth marketing platform combines the power of machine learning with […]

Acxiom team with Adobe to launch Connected Spaces

Acxiom team with Adobe to launch Connected Spaces

Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]

Google launches Trusted Contacts location-sharing app on iOS

Google launches Trusted Contacts location-sharing app on iOS

Google has launched its Trusted Contacts location-sharing app for iOS devices, seven moths after the feature first arrived on Android. With Trusted Contacts installed, users can designate any of their contacts as “trusted,” which means those individuals will be able to see their activity status (e.g. ‘Active Recently’) and request a specific location. The activity status allows friends and family to […]

Rise of Live Streaming & Marketing Trends Explained in New Infographic by Koeppel Direct

Rise of Live Streaming & Marketing Trends Explained in New Infographic by Koeppel Direct

Live streaming has become the hottest new marketing trend among advertisers, used as a strategy to encourage real-time engagement with consumers. In the latest infographic from direct response agency Koeppel Direct, the statistics reveal how people are now viewing content and why there’s been such a significant shift to live streaming among industries. The infographic, […]

Lyft Teams with Taco Bell to Give American Partygoers a Unique Ride-Thru Experience

Lyft Teams with Taco Bell to Give American Partygoers a Unique Ride-Thru Experience

In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ — Lyft (@lyft) July 25, 2017 Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — […]

Clear Channel Outdoor RADAR gets smarter by adding Cuebiq’s real-time mobile analytics

Clear Channel Outdoor RADAR gets smarter by adding Cuebiq’s real-time mobile analytics

Clear Channel Outdoor Americas (CCOA) announced the evolution of its RADAR suite of Out-of-Home (OOH) advanced advertising platform with the addition of Cuebiq’s location intelligence and attribution solutions, which leverage the largest source of accurate location data in the US The new agreement enables CCO RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on […]

Google leads the world in digital and mobile ad revenue

Google leads the world in digital and mobile ad revenue

Advertising is the lifeblood of the internet. Google parent company Alphabet makes more money from digital ads than any company on the planet — it’s expected to make $73.8 billion dollars in net digital ad sales in 2017 after subtracting for traffic acquisition costs, according to internet research firm eMarketer. Google represents 33 percent of the […]