Sprinklr, a social platform for managing customer experiences at scale, announced an expanded partnership with Reddit, allowing brands to access historical and real-time Reddit data, send and receive private messages and publish to any subreddit all within Sprinklr’s platform. Global companies can now use Sprinklr to listen to what customers are saying, analyse trending topics […]
Photo editing and sharing platform VSCO has announced the launch of private messages in an effort to encourage people to interact with each other on its network. As the company describes it, users can “exchange editing tips and tricks, share compelling profiles and published content, and receive creative feedback from peers.” Anyone you follow […]
Almost four-fifths (79 per cent) of smartphone owners use their device’s fingerprint scanner, according to research by Deloitte – higher than in any developed country surveyed. More than a third of smartphones (36 per cent) in the UK now have a fingerprint reader. In a sign that consumers are becoming more enthusiastic about biometric technology, […]
News Corp announced the launch of News IQ, a new advertising platform with an audience of over 140 million in the United States. This marks the first time that News Corp has integrated all of its collective first-party data, premium media properties and data science tools into one unified advertising solution. News IQ will give […]
Alibaba Group has formed a strategic alliance with Ford Motors to enhance consumer retail experiences and explore solutions for sustainable mobility. As part of the three-year partnership, Ford will work with Alibaba’s four business units namely AliOS, Alibaba Cloud, Alimama and Tmall and jointly explore mobility services, connectivity, cloud computing, artificial intelligence and digital marketing. […]
Introducing video benchmarks in Socialbakers Suite: benchmark your video success against your industry, country or region with never-before-seen insights → https://t.co/AnM9aSzYNk #smm #VideoMarketing pic.twitter.com/aAIhkLXCmw — Socialbakers (@socialbakers) December 6, 2017 Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world’s first video performance benchmarks for social networks to its Socialbakers Suite. […]
Blend Media, a 360° VR video solution for brands, agencies, and publishers, has introduced a self-serve editing tool for brands and advertisers globally. The tool, called 360 Stories, enables marketers to create and publish interactive 360° video campaigns that are accessible for consumers on any device. Users can start by choosing a background from Blend […]
Digital banking is growing in popularity with 53% of consumers using or willing to move to an online or mobile only bank — 27% have moved already, while 26% are considering the switch. This is according to research commissioned by Relay42, the leading data management platform (DMP) company that empowers marketers to orchestrate customer journeys. […]
Blis, one of the global pioneer in advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the […]
Global consumer spend on mobile app stores is set to surpass $110bn next year, as iOS spend is driven by China and Android spend is driven by the emerging markets of India and Brazil. According to App Annie’s latest app ecosystem forecasts, global app store spend will grow around 30 per cent year-on-year (YoY) in 2018. […]