SmarTone has launched a programmatic out-of-home campaign in train stations (MTR) in Hong Kong through local free-to-air broadcaster Television Broadcasts Limited (TVB)’s OTT platform, myTV Super. According to the Hong Kong-based telecom, this campaign is the first of its kind in the country to tap into myTV Super’s data management platform, which allow brands to […]
Kiip, a leading mobile marketing and monetisation platform launched Kiip Action Audiences, the first-ever mobile audience product combining both real-life behaviours and survey-verified intent. Kiip Action Audiences are being rolled out through LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLink Data Store will offer Kiip Action Audiences, allowing marketers to […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, today announced YUNI Beauty as a new customer – its first in the Beauty & Personal Care market. YUNI offers all-natural, sustainable products that cater to individuals on the go and support an active lifestyle. The company is using Thinfilm’s end-to-end solution […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]
Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data. Consumers in the UK are watching more digital video content than ever before with mobile viewing on the rise, according to eMarketer’s latest time spent with video forecast. The forecast, which is included […]
Global animal charity, World Animal Protection and London-based mobile game developer, Supersolid have joined forces this World Oceans Day (June 8), to help protect animals in our oceans. The partnership will raise awareness of the global problem and the existing solutions to ghost gear – lost or abandoned fishing equipment that equates to 10% of […]
Following the enforcement of the General Data Protection Regulation (GDPR), MarkMonitor has announced a new technological solution that is set to simplify how brands protect themselves online. The solution is an extension of MarkMonitor’s world-leading brand protection capabilities, and will enable businesses to maintain effective brand protection efforts through the automated provisioning of data from third-party sources. […]
The Cannes Lions International Festival of Creativity announced that Spotify will be honoured at the annual Festival as the 2018 Media Brand of the Year. Daniel Ek, co-founder, Chairman and Chief Executive Officer, will accept the award on behalf of Spotify and its more than 3000 employees around the world at a ceremony on Wednesday, […]
Ahead of Apple’s annual Worldwide Developers Conference (WWDC), it has been reported that the tech behemoth may look to expand its digital advertising business. The iPhone maker is looking to form an ad network where ads would be placed in the apps of companies, according to The Wall Street Journal. Apple would then share any ad […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2017. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes […]