Smartphone brand Vivo has announced a global strategic content partnership with Taboola News to drive engagement and monetisation across Asia. As part of the partnership, Taboola will power news on its ‘swipe right’ screen to help expand the audience for the content publishers in Asia. When users swipe right on the home screen, Taboola will […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced Editorial content on its eCommerce Platform is now available for license. Shutterstock Editorial offers images that capture the world around us, including a live feed of curated news, sports, entertainment and royal family images, along with access to […]
Households in developed countries are set to have at least three separate TV and video subscriptions by 2023, as teenagers increasingly become account holders alongside the adults they live with, according to Deloitte. On average, UK children receive £11.20 in pocket money each week, while pay TV subscriptions tend to start at around £5 per […]
Teads, the global media platform, announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised […]
Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, announced the release of Firstly Mobile. Firstly Mobile, the company’s latest next-gen content discovery platform, creates a smarter smartphone experience for consumers, a safer brand experience for advertisers and a bigger revenue opportunity for carriers and OEMs. Firstly Mobile consists of the […]
BBC News is launching a weekly news programme on Facebook Watch. Set to launch later in 2018, Cut Through The Noise will be the social media platform’s first funded non-US news programme. It is to focus on a different issue each week and will be set in BBC News’ Washington bureau or elsewhere in the […]
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]
Facebook Watch, the social network’s streaming video platform, is getting its global rollout, just over a year after the service launched in the US. Content will include familiar names as well as original programming and exclusive series. The content lineup includes entertainment, news and sports programs, and aims to position Facebook as a more legitimate […]
The daily demand for something new on social media is leading to repetitive content and declines in the quality of posts when it comes to influencer marketing. According to a Bazaarvoice survey of 4,000 consumers across Europe, 47 per cent of people are tired of the repetitive nature of influencer content, while 23 per cent question a […]
The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio coverage to social media, registering over 750,00 views and generating direct engagement with just under 60,000 fans. The Wimbledon Radio Channel, the organisation’s live radio broadcast of […]