Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behaviour with location data and insights – this solution helps media buyers and sellers better […]
Taboola, the native advertising and content discovery platform, has boasted that its reach now extends to close to half of all the world’s desktop internet users, propelling revenues to an expected $1bn in 2018 and giving it the confidence to hire 400 employees this year. Data compiled by ComScore in December of last year showed […]
Marketers need to take a more “disciplined” approach to their programmatic advertising campaigns following years of “unanticipated problems” within the automated buying sphere, a new report by comScore has found. The media measurement company said that brands remained dogged by issues from buying audiences at “bargain basement” rates, including the over-targeting consumers and being lured by low-priced […]
comScore announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials (vCE), its flagship campaign measurement offering. Reporting for US campaigns will soon include measurement of Twitter ads that run on mobile devices. Reporting will also be available for Spain, Canada and UK […]
comScore, Inc. announced the UK launch of Video Metrix Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. This launch also includes the introduction of enhanced mobile video reporting for YouTube and its […]
Research from comScore in 2016 showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem. New research from Dimensional Research commissioned by YouAppi, a leading mobile growth marketing platform for premium mobile brands, highlights optimism among mobile marketing professionals responsible for app marketing and […]
Pushspring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company […]
Smartphone apps account for 3 out of every 4 minutes we spend on a mobile, a recent study by comScore has found. So much for giving mom a call. The average monthly hours spent on smartphone apps has grown for all age groups in the U.S. Even the age 55-65 segment saw a 37% year-over-year […]
Launch Enables More Comprehensive Measurement of Campaign Demographics and GRPs within comScore vCE comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE release brings mobile advertising into alignment with […]
comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian Creative Economy Agency (Bekraf), is by five associations that collaborated to standardise online audience measurement in Indonesia and accelerate digital advertising growth in the country. The associations are the Association […]