The London, Munich and Paris-based specialist for post-checkout communication, parcelLab, has successfully completed its Series B financing. In addition to a number of existing investors, including venture capital investor Coparion, Capnamic Ventures is joining the start-up as lead investor. With this new capital, parcelLab will invest further in technology. However, the primary focus will be […]
Slack has launch of two new tools that will change the look and feel, as well as the ease of use of Slack apps. Today over 94% of Slack’s paid teams actively use apps. With 10m+ daily active users on Slack, that’s a lot of people interacting with the tools and services they use to get work done via […]
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published December 3. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of […]
BBDO Bangkok has partnered with Samsung to create Predict To Prevent – a predictive text function that recommends the right mix of words to use when texting with someone who is suffering from depression. The creative inspiration behind the work, says Samsung is that “Conversation can be the tipping point in the outcome of […]
Embracing the core value of technology and creativity, Cheil WW India has launched the Good Vibes app, the first-ever mobile app that enables two-way communication for the deafblind. There are an estimated 6,00,000 deafblind people around the world, while many more remain unknown. Since 95% of what we learn is through our eyes and […]
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact, new research from Return Path found that more than half of emails worldwide […]
One of the primary drivers of app use is communication, but US smartphone users are less likely than their counterparts in Europe to use apps for that purpose, according to recent data from Ipsos MORI and Google. A May 2017 survey of smartphone users in the US and five countries in Europe found that respondents in the Netherlands […]
Japanese instant messaging platform Line has launched a messaging platform for the workplace, as it looks to do battle with the likes of Slack, Facebook and Microsoft. According to Tech in Asia, Line Works is a paid service, after a free 30-day trial, with subscriptions ranging from $2.70 to $8.90 per user per month. It […]
I know how exciting advertising tech is. I can sense your wavering trepidation at reading about anything advertising related. On the other hand, this is about emojis as well and I know how much you love emojis. After all, emojis could be the future of communication so why not advertising as well? Now Inmoji takes that […]
Facebook has merged two of its most treasured efforts: Instant Articles and Messenger. Soon, Messenger users will begin to see a lightning bolt on the top right corner of select links shared in the popular app. These indicate that the link is an Instant Article. “Currently, links shared via Messenger load in a mobile browser, […]