BBDO Bangkok has partnered with Samsung to create Predict To Prevent – a predictive text function that recommends the right mix of words to use when texting with someone who is suffering from depression.
The creative inspiration behind the work, says Samsung is that “Conversation can be the tipping point in the outcome of depression,” adding that communicating with people with depression can sometimes do more harm than good, despite the best intentions.
By utilizing the predictive text function, the keyboard detects words or phrases that can potentially hurt people and recommends a “better” response to prevent the reader from misinterpreting the message.
“Texting is the main channel people use to communicate with one another, and for people with depression, communication via text is riskier than face to face communication because readers are unable to recognize the tone of voice, facial expressions or body language,” according to the release.
Predict to Prevent is compatible with every messaging application and the keyboard is available in English and Thai. It is available for download at the Google Play Store.
Source: Branding in Asia