Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]
Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters. Tencent, which owns social media platform WeChat, will test this out on its own video platform. However, if this experiment is successful, more video platforms might be eager to […]
Oppo has appointed Mother Shanghai to launch its latest handset, Reno2, initially targeting China. OPPO is the top smartphone brand in China in 2019 and was ranked No. 5 worldwide, in market share. The Reno2 campaign plays on the creative possibilities of the Reno2, with a series of 10 distinct animated films. The playful set of […]
Health technology firm Philips has partnered with Chinese eCommerce firm JD for an AI-driven retail solution to maximise the performance of Philips’ flagship store in China. JD will leverage its AI technology to provide a comprehensive suite of solutions, including user portrait analysis, user behaviour analysis and user motivation analysis. JD will assist in business decision making, providing guidance […]
Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android. The Chinese tech giant said the operating system, a microkernel-based distributed OS, can be used in everything from smartphones to smart speakers, wearables, and in-vehicle systems to create a shared ecosystem across devices. The operating system will be released as […]
Chinese phone makers now account for 42 per cent of the global smartphone market, despite shipments falling both internationally and in their local market, according to Counterpoint Research. The combined global smartphone market share of Chinese majors Huawei, OPPO, Vivo, Xiaomi, and Realme (HOVXR) reached 42% in Q2 2019, the highest it has ever been. This […]
ByteDance, the Chinese social media firm which is home to TikTok, has confirmed its plans to develop its own smartphone, months after it was reported that the project existed. The device will be developed as part of a deal with Chinese phone maker Smartisan, which had already had plans to develop the device before ByteDance got […]
Salesforce has joined forces with Alibaba to reach customers in mainland China, Hong Kong, Macau, and Taiwan. The partnership sees Alibaba become the exclusive provider of Salesforce in the regions, while Salesforce becomes the exclusive enterprise customer relationship management (CRM) product suite sold by Alibaba. The products that Salesforce will bring to customers through the […]
Baidu and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorises Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their […]
China will be the next frontier of growth for European brands, according to new research published by The Trade Desk – with brands committing big spend to the market. Over half (53%) of the senior brand marketers surveyed in the UK, France and Germany confirmed that China represents a significant growth opportunity, with an additional […]