79% of China advertisers to increase digital marketing spend in 2019, according to AdMaster

79% of China advertisers to increase digital marketing spend in 2019, according to AdMaster

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China’s digital marketing will continue its growth momentum, particularly on mobile. 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than the increase in 2018, […]

Starbucks creates unified virtual store in China via Alibaba technology

Starbucks creates unified virtual store in China via Alibaba technology

Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]

Three delivers Hong Kong’s ‘first’ 5G live outdoor broadcast

Three delivers Hong Kong’s ‘first’ 5G live outdoor broadcast

Three Hong Kong, the mobile network operator’s arm in the East Asian autonomous territory, has completed the ‘first’ live outdoor broadcast via a 5G network within Hong Kong. The CK Hutchison-owned company ran outdoor network trials in both the 3.5GHz and 28GHz spectrum bands, carrying out the live outdoor broadcast using the former. The 5G […]

A WeChat-powered hotel in China lets you check in, enter your room and get breakfast through your phone

A WeChat-powered hotel in China lets you check in, enter your room and get breakfast through your phone

China’s biggest app, WeChat, partnered with InterContinental to open a smart hotel in Shanghai that lets users book rooms, remotely check in, and use their phones as key cards — all without requiring human assistance. Once they’ve completed their reservation, travellers verify their identity at the hotel through facial recognition and collect their digital key […]

Digital Retex help Poltrona Frau to revamp their WeChat account

Digital Retex help Poltrona Frau to revamp their WeChat account

Poltrona Frau revamps its WeChat account on the occasion of Salone del Mobile.Milano Shanghai. The design brand, active on the most important Chinese digital platform, maximizes the integration between on and offline channels thanks to Digital Retex. Leading high-end furniture manufacturer Poltrona Frau continues its investment strategy in China and becomes increasingly digital. In conjunction […]

Chinese consumers take to social media to relieve daily life pressures, says Kantar

Chinese consumers take to social media to relieve daily life pressures, says Kantar

While an entire industry has been built around the ‘digital detox’ and social media’s been labelled as a new type of addiction, China’s netizens feel that social media actually offers a relief from daily life. Some 57% of Chinese users feel social media helps them “relieve from pressure in real life”, up 12% points from last year according […]

Tonino Lamborghini launch official WeChat account in partnership with Digital Retex

Tonino Lamborghini launch official WeChat account in partnership with Digital Retex

Tonino Lamborghini, the luxury brand belonging to the Lamborghini family, has signed an agreement with Digital Retex, trusted partner of WeChat in Europe, for the implementation of a strategy that brings to China the spirit of its “lifestyle experience brand”. The strategic objective of Tonino Lamborghini’s agreement with Digital Retex is to systematically oversee the […]

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Nasdaq First North-listed Crunchfish extends the cooperation with LLVision, one of the leading AR-companies in China. LLVision will offer Crunchfish’s software for touchless gesture interaction as default in their new AR-platform. The first two customers to commercially deploy the platform are Digital China, the largest integrated IT service provider in China, and Siveco China, developer […]