Yellow Pages Looks Inwards To Promote YP Dine

Yellow Pages Looks Inwards To Promote YP Dine

Yellow Pages has launched a new campaign promoting its revamped YP Dine app that highlights the internal battle between Canadians’ stomach, brain and heart when it comes to choosing what they want to eat. The digital campaign from Leo Burnett features claymation representations of the three organs bickering about their dining decisions, only to agree […]

Desperados Premieres Vertical Video Campaign

Desperados Premieres Vertical Video Campaign

Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]

Starbucks adds shot of mobile to personality quizzes

Starbucks adds shot of mobile to personality quizzes

Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]

Uber launches first major campaign as it looks to widen appeal

Uber launches first major campaign as it looks to widen appeal

Car-sharing app Uber is hoping to shake off perceptions of the service as the ‘saviour of a night’ to show how it can be used for commuting, travelling to the airport or heading to the shops with its first big above-the-line campaign. The  company’s ‘Get there with Uber’ campaign, created by BBH, features six different creatives of […]

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high ­quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual­ recognition technology for the launch of […]

Jeep first brand to use ‘Edge’ mobile ad format

Jeep first brand to use ‘Edge’ mobile ad format

Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics. The format, developed by InSkin Media, runs along the edge of a mobile screen in a bid to be non-intrusive. It wraps around the top and […]

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]