Tinder Asks Users to ‘Swipe the Vote’

Tinder Asks Users to ‘Swipe the Vote’

Tinder has launched ‘Swipe the Vote’, an in-app experience created in partnership with non-profit organisation Rock the Vote, intended to activate voters for the impending US election. The dating app will present users with a simple poll, created using polling platform Wedgies, which asks them to swipe left or right on seven key issues, and to pick the candidate they intend to vote […]

HelloFresh Brings Fresh Concept to Radio Advertising with 10-Second Recipes

HelloFresh Brings Fresh Concept to Radio Advertising with 10-Second Recipes

HelloFresh, the global leading provider of fresh food at home, has launched a new campaign breathing fresh life into the often-underused medium of radio advertising. The World’s Fastest Recipes campaign, created by XXS Amsterdam, launched in the Netherlands on Monday October 17th. It uses smartphone technology to share recipe inspiration with a wide audience – […]

R/GA London & Unilever Launch Interactive Storytelling Platform on Facebook Messenger

R/GA London & Unilever Launch Interactive Storytelling Platform on Facebook Messenger

R/GA London, the company for the Connected Age, is working with the Unilever oral care brand, Signal Pepsodent, to drive worldwide behavioural change in just 21 days with a free service which encourages parents and children to brush their teeth together and develop good brushing habits for life. “Little Brush, Big Brush” is one of […]

Groupama and Saatchi & Saatchi Italy launch anti-text and drive technology

Groupama and Saatchi & Saatchi Italy launch anti-text and drive technology

Groupama Insurance and Saatchi & Saatchi Italy has released their latest campaign ‘SantinoSafetySystem’ which uses innovative technology to help prevent road accidents caused as a result of texting while driving. The anti-text and drive technology comes in the guise of ‘Santini’ which are traditional holy cards that many car owners in Italy adorn their dashboards […]

Laundry app ZipJet launches first integrated marketing campaign across London, Paris and Berlin

Laundry app ZipJet launches first integrated marketing campaign across London, Paris and Berlin

ZipJet, the on-demand dry cleaning and laundry service, launched #LAUNDRYLIBERATION day across London, Paris and Berlin. The integrated marketing campaign spanned press, experiential, digital display, outdoor, PR and social media. The stunt saw a ZipJet branded tank roll through the streets of London, surrounded by a troupe of professional dancers who performed choreographed routines outside […]

Canon Teams with Mobkoi to launch Mobile-First Ad Campaign

Canon Teams with Mobkoi to launch Mobile-First Ad Campaign

Canon is launching City Surfers, an interactive mobile-first ad campaign with Mobkoi, the ultra-premium mobile marketing specialist. Using Celtra’s innovative mobile advertising formats and designed by Mobkoi’s creative studio based on J. Walter Thompson campaign assets, the campaign is the latest in Canon’s ‘Come and See’ stories, designed to engage smartphone users to interact with […]

Land O’Lakes Donating Meals to People in Need for Every Food Photo Deleted from Instagram

Land O’Lakes Donating Meals to People in Need for Every Food Photo Deleted from Instagram

Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O’Lakes wonders if the thousands of users who share food photos every day ever stop to think about the thousands more who go hungry each day. With help from The Martin Agency, Land O’Lakes created the “Delete to […]

Carling Launches World’s First Beer Button

Carling Launches World’s First Beer Button

[KGVID]https://lovelymobile.news/wp-content/uploads/2016/09/Consumer_Carling_Button_160511v4-1.mp4[/KGVID] Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that […]

Eight Lucky Londoners Selected for a Once in a Lifetime #AbsolutNights Experience

Eight Lucky Londoners Selected for a Once in a Lifetime #AbsolutNights Experience

While most people spend Friday morning clock watching, waiting for the weekend to start, Absolutinstead tempted eight people to find out what happens if you open up to unexpected experiences and connect with new friends to create an unforgettable night, hosted as part of its #AbsolutNights campaign. With a focus on spontaneity, Absolut partnered withUber […]

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