ESPN Brazil partnered with electronics giant Samsung to turn the hosts of “SportsCenter” into cartoon versions of themselves to promote the animoji features of the Galaxy S9 and S9+ smartphones, according to a press release. Faces of ESPN anchors Paulo Soares and Antero Greco were transformed into emojis for four episodes of the show that […]
As part of the IKEA “Make Room for Nature” campaign, which encourages Polish consumers to think about the role of relaxation in their everyday lives, Saatchi & Saatchi IS produced a series of innovative audiovisual material. They recorded whispered and sensuous sounds, generated by touching IKEA products. Through these sonic experiences, viewers were able […]
Clorox launched a multichannel campaign called “Caregivers” that has a big a focus on social and mobile, including a mobile ad using a unique video format called fourth wall. The fourth wall ad shows two videos, one on top of the other, with characters in each interacting across them. In the top video, a worker […]
With the release of “The Avengers: Infinity War” last month, Regal Entertainment introduced Moviebill, a new print, mobile and online media platform that uses augmented reality to take readers deeper into the film’s world to audiences. Moviebill was distributed to 1 million moviegoers on the opening weekend. According to Matthew Shreder and James Andrew Felts, […]
In November 2017, Just Eat worked with marketing tech agency Byte London and VR content creator Inception VR to become one of first companies to launch an augmented reality (AR) experience through Facebook’s AR studio. Now, the fast food marketplace has revealed that the campaign was a sales success. The AR experience enabled Facebook users […]
KFC launched a summer sweepstakes where fans can win a limited-edition KFC Colonel floatie. The floatie is in the likeness of Colonel Sanders and features holders for a bucket of chicken and beverages. Through June 22, fans can visit KFCfloatie.com to enter to win one of the floaties, which aren’t available for sale. KFC announced […]
Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka. The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via Absolut.com/globalselfie with their name, age, city and recommend places they love eating, drinking and getting together with friends at in their […]
During the clash between Atletico Paranaense and Atlético Mineiro – two of the most important teams at the main football championship in Brazil, the Campeonato Brasileiro – goalkeeper Aderbar dos Santos Neto, aka Santos, surprised everyone with an attitude that nobody could expect. The athlete, dear to the crowd and the man responsible for […]
Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]
Spotify’s latest consumer marketing campaign, ‘Love What You Love,’ finds the streaming audio company blowing up cars, creating horror movie trailers and helping match people with the right songs in what it states is its biggest marketing campaign to date. As Spotify doubles down on its commitment to the ‘freemium’ model and to creating […]